The Enlightenment in America Research Paper Example | Topics and Well Written Essays - 1250 words

The Enlightenment in America - Research Paper Example American enlightenment started in the 18 century. It reached the country through the port cities. At the beginning of the enlightenment period, only the elite had embraced the new ways of thinking. Famous philosophers spread enlightenment ideas throughout the country during that time. An example of the philosophers was Benjamin Franklin. He spread ideas using cheap materials such as pamphlets and newspapers. The enlightenment ideas started in Europe, but Europeans took a long time to implement the ideas because they had to discuss the implementation of the ideas. Americans adopted the ideas faster than Europe. They started to question the relevance of kings and churches in the era. This resulted into the introduction of the new theology which the educate elite in the society named the rational Christianity1. The rational Christianity theology influenced people from different religions in the society to tolerate each other. This is because new theology made them to accept the idea that God gave human the ability to think rationally. This increased humans’ understanding that enabled them to live according to the moral teachings without considering their religious backgrounds. This made many Americans to embrace Deism that was a belief that is influenced by reason instead of religious teachings like in the past. This belief held that our Creator made the world and the natural laws that are meant to maintain it. It is the duty of humans to ensure that they maintain the world using the natural laws. In the past, people in the country believed that humans were guided by God’s supernatural powers. However, during the enlightenment period, people started to believe that humans are guided by their reasoning ability. The ability is a gift that God gave them, but not supernatural pow ers. Thomas Jefferson was among those who embraced the new philosophy. The beliefs led to the introduction of new laws aligned with the

A Christmas Carol Essay Example for Free

A Christmas Carol Essay As regrets had taken place and thoughtfulness had also entered his mind. Another place that Scrooge was brought to that night was a Christmas Eve party that Scrooges old boss had thrown and the spirit enlightens Scrooge on the fact that everybody was joyful, happy and merry and what the spirit told Scrooge was that this party must have come to three or four pounds back then and Scrooge had realised that the happiness is as such as though a fortune had provided it but this was not the case as is was not a fortune that was needed for this joy. This is Scrooges first recognition of the value of money. The Second Spirit The description of the second spirit is of a large, fat man in a robe sitting on a throne with delicious food surrounding him. Through this Dickens outlines Scrooges greedy nature in the present moment. As this spirit brings Scrooge through where he lives they see the bakers and Scrooge asks whether there is a peculiar flavour in what the spirit sprinkles from his torch and the spirit replies, There is. My own Scrooge then asks if it would apply to any kind of dinner on this day and the spirit replies, To any kindly given. To a poor one most. Scrooge asks why and the spirit tells him that the poor one needs the dinner the most. This must have made Scrooge realise that this is true and that he had not realised. Another part of this chapter that moves Scrooges feelings is when he is reminded of the evil words he has spoken from the Christmas Eve, which is, If he be like to die, he had better do it, and decrease the surplus population. The spirit says these words to Scrooge at a time where they are visiting the Bob Cratchits household. After hearing the spirits words Scrooge begins to feel remorse and shame. At this time Scrooge is feeling more and more emotional and he is also feeling sympathetic for those he has hurt during the holidays and especially for Bob Cratchit his employee after hearing the way Bob speaks of him with great respect unlike the way his wife does, Mr Scrooge! Said Bob. Ill give you Mr Scrooge, the founder of the feast! these few words tell us that Bob has recognition of the fact that the meal in front of him wouldnt be there if it wasnt for Scrooge himself. How Mrs. Cratchit speaks is different, I wish I had him here. Id give him a piece of my mind to feast upon, and I hope hed have a good appetite for it on which one drinks the health of such and odious, stingy, hard, unfeeling man as Mr Scrooge. Mrs. Cratchit obviously knows exactly how Scrooge is or maybe how he used to be. Towards the end of the second spirits time Scrooge is brought to his nephews Christmas party that Scrooge was invited to but unfortunately Scrooge had turned down his nephew to go home instead. While Scrooge is at the party he hears more of how people speak of him behind his back but this time it is his own nephew, I am sorry for him; I couldnt be angry with him if I tried. Who suffers by his ill whims? I mean to give him the same chance every year, whether he likes it or not, for I pity him. What his nephew says here must of got to Scrooge for sure. Right at the end of this paragraph there is a time at which the spirit unveils to children from his robe and he describes the little boy as ignorant and the little girl as poor. From Scrooges mouth he tries to say that the children are fine children but the words choke themselves. Scrooge cannot deny the fact that the children were not fine and had a bad personification. Just as the spirit leaves Scrooge he leaves Scrooge with the words, Are there no prisons? Are there no workhouses? which is also what Scrooge had said at his shop on Christmas Eve to a couple of charity workers. I now noticed that it was all backfiring at Scrooge all of his bad ways in the past had started coming back to him and he then gets a vision in his mind of when Marley had visited him just before the third spirit arrives to him. The Third Spirit The first glimpse of information that you gather about the third spirit is that the spirit is a phantom gliding along like mist which is as though it is taken out of a horror movie, lifting up his eyes, beheld a solemn Phantom, draped and hooded, coming like a mist along the ground towards him. This is what would make somebody very scared especially as it during the night as all of the spirits visit him within the night of Christmas Eve and Christmas Day as Marley tells Scrooge so, Expect the first tomorrow when the bell tolls One Expect the second on the night at the same hour. The third, upon the next night when the last stroke of twelve has ceased to vibrate. The description of the Phantom is that of the Grim Reaper, It was shrouded in a deep black garment, which its head, its face, its form, and left nothing of it visible. This description makes me certainly feel that this Phantom resembled death by every means of its appearance and also that this last visit had something to do with death. After a visit from Marley, the first Spirit showing past and the second showing present Scrooge was very keen on listening in carefully to the third spirit a phantom showing him his future. It is almost as if this phantom was sent last to really make Scrooge learn his lesson as it is obviously intimidating Scrooge. The phantom could have been sent to scare the last bit of hatred out of Scrooge to make him pure in his mind, Scrooge feared the silent shape so much that his legs trembled beneath him I fear you more than any spectre I have seen. Scrooge is definitely seeing this is a great privilege for him to have this phantom as you read, I know your purpose is to do me good I am prepared to bear your company The night is waning fast, and it is precious time to me. What Scrooge says in this lines that I have targeted is very assuring that he knows what is to come of himself if he does not pay attention and he especially lets us know this when he says that his time is precious and this allows us to know that Scrooge does not want to end up like Marley but wants to have a better afterlife. A dreadful place that the phantom brought Scrooge to, was a conversation involving two women that knew the late Scrooge before he died. Scrooge is brought to two women talking of Scrooges ways before there was time to change, Every person has a right to take care of themselves. He always did why wasnt he natural in his lifetime? The reason he is in italics is because this is how it is in the book and the reason for that is probably because when one of the women were talking about Scrooge they probably emphasized he very much. What they also ask about him, that why wasnt he natural shows for a moment that they could have had care for Scrooge but this isnt true for two reasons and one is because they speak of him badly the rest of the time and they had also robbed Scrooge of his goods after he died and placed them in bundles, if I could have laid my hands on anything else. Open that bundle, old Joe, and let me know the value of it. This is as if there is no care in the world for Scrooge even as though they waited for him to die just to take him for what he has. Another example of horrid speaking of Scrooge is still from the same woman saying, He frightened everyone away when he was alive, to profit us when he was dead. This shows us that it was as though they waited for his death to occur. Scrooge was realising that this is not the correct way to be thought of after dying as he says to the phantom, I see, I see. The case of this unhappy man might be my own. My life tends that way now. Merciful heaven, what is this. Scrooge almost prays there to beg for forgiveness because of the life he has led, one. These visits and more from this phantom has most definitely shown Scrooge what he is walking himself into and at the end of this chapter and the end of this phantoms visit the phantom shows Scrooge a grave with Scrooges name written upon it and Scrooge had just caught on to the fact that the man he visited that was dead was him and the women thieving the man where thieving him, Am I that man who lay upon the bed? The fact that this is a question shows us is was as though Scrooge did not want this to be true. The final assurance that Scrooge has changed is right at the end of the chapter when Scrooge says himself, I am not the man I was. I will not be the man I must have been but for this intercourse. Why show me this, if I am past hope? I will honour Christmas in my heart, and try to keep it all the year. I will live in the past, the present, and the future I will not shut out the lessons that they teach. Oh, tell me I may sponge away the writing on this stone! The reason I have written so many quotes here is because they are all valid for my point that Scrooge is begging for forgiveness for his past ways and that he promises he will changes and has changed. He begs that the gravestone is not to be his and he tells the phantom that he has had his lesson taught. I know knew that Scrooge had changed for the better and this is purely because he had been visited by the three spirits and Marley; this took time and gradually built more and more guilt into Scrooges mind and this is the main reason why Scrooge changed. Conclusion Throughout analysing the story and each individual spirit we see the growth of Scrooge. Overall Dickens has written a provoking story, in his use of spirits and flashbacks creating a drastic change within Scrooge. The reader almost feels a sense of relief at Scrooges achievement as you are confident it will be for the better. The power of making Scrooge regretful is carried out effectively. Dickens sums up the story with the last chapter The End of it sparking the idea that at the end of something there is a new beginning which is exactly what happens. Scrooges misery is brought to an end and his happiness is shared with everyone, leaving the reader to believe that it is possible for any one to change.

Writing to About My English Classes Essay -- Writing About Writing

I am writing to you to tell you more about the English class I am taking at State University. You know how I always have troubles in English essays? Well, today I am delighted to tell you that my writing has improved significantly after taking the English 101 class conducted by Professor Rob Geis. I enjoyed this class very much and I would like to share with the both of you how I have learnt to use writing and reading for inquiry, thinking, and communicating in English. The ten weeks of English class has been interesting and fruitful, I have learnt a lot of writing and reading skills that have indeed helped me in improving my English. For our Project One, we were required to write about an experience of how we successfully persuaded another person. Before I started writing, my teacher, Professor Geis taught the class how to write rhetorical compositions, she gave us many articles that are of good examples. We were taught in class the rhetorical strategies for persuasive compositions- the ethos, pathos and logos. I learnt that ethos means the characters in the composition, pathos means the emotions expressed by the composition and lastly logos means logic of the composition. In addition, Professor Geis discussed with us the words that people sometimes misused, for example some people would confuse the word advice and advise. In particular, I have learnt that in order to write a good essay on persuasion, I have to include the process of persuasi on in the essay in order for the audience to understand. Moreover, professor has kindly shared with us a few model essays from other students. In my Project One essay, I wrote about the process of how I successfully persuaded mum to allow me to change my major and also to study... ...ave learnt to use exploratory writing to present my research findings and rhetorical analysis to explain my research question and purpose. Overall, I have learnt to become a better research paper writer through Project Two. The ten weeks of English 101 classes have been rewarding for me, I am now better at communicating with my audiences in writing and using writings and readings to support my thoughts and ideas. Looking back at my two projects, I think I have done well in constructing my ideas and organizing the ideas into the essays. Areas I need to improve on are sentence structures and creative writing skills, which are things I definitely hope to be able to learn in ENGL 102. That is all for what I am going to write today. Hope you are happy to hear about my improvements in English. Write me back when you are free. Hope to talk to you again soon.

Introduction to Marketing M1 and D1

Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf Introduction to Marketing M1 and D1 Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf

Software Engineering Assignments

1.For each of the following documents, indicate in which phse(s) of the software life cycle it is produced: final user manual, architectural design, SQA plan, module specification, source code, statement of work, test plan, preliminary user annual, detailed design, cost estimate, project plan, test report, documentation.2.Order the following tasks in terms of the waterfall model: acceptance testing, project planning, unit testing, requirements review, cost estimating, high level design, market analysis, low-level design, systems testing, design review, implementation, requirement specification.3.How does a phased life cycle model assist software management?SOFTWARE METRICS1.What is McCabe’s cyclomatic number? Determine the same for:2.In Halstead’s metrices, what is the significance of : (i)operators and operands (ii)potential operands, (iii)Length (iv)Estimated length (v)Volume (vi)Potential volume (vii)Implementation Level3.How is effort and time calculated in Halstead method?4.Why is the number of decisions + 1 an important method for calculating McCabe’s cyclomatic no.? (Ans: It would be very time consuming to have to construct the control flow graph for large programs).5.Why is monotonicity an important characteristic of a size or effort metric such as Halstead’s effort metric? (Ans: If adding more code can cause the value of the effort metric to decrease, then the metric’s behavior is not understandable. It may also mean that the metric is manipulated).6.Why is complexity not readily measurable? (Ans: Complexity is not well defined and each one has different interpretation. It is interaction between person and code that makes it difficult to define). 7.Calculate McCabe’s complexity on the following source code. Draw a control flow graph. Read x,y,z;Type = ‘scalene’; If(x= =y or x= =z or y = =x) type = ‘isosceles’; If(x= =y or x= =z) type ‘equilateral’; If(x> =y+z or y > =x+z o r z>= x+y)) type ‘not a triangle’; If(x< =0 or y< =0 or| z

Primary objective of management

Primary objective of management Introduction Milton Friedman’s claim that management’s main objective should be to expand shareholder wealth is misleading. It does not fully embrace certain business dynamics such as shareholder roles, obligations to other stakeholders, the moral minimum, effectiveness of the legal system, as well as sustainability of nonfinancial interests.Advertising We will write a custom essay sample on Primary objective of management specifically for you for only $16.05 $11/page Learn More The essay will discuss shareholder roles, the legal system, existence of other stakeholders, morality and plausibility of other objectives. More than shareholder wealth Scholars know Milton Friedman for believing in free enterprise; consequently, it is not a surprise that he advocated for the primacy of shareholder wealth (Wilcke 2004). He believed that such a goal was symptomatic of the freedoms and rights that cause voluntary exchange and economic success. However, Mi lton and his supporters may have ignored certain crucial elements of business that do not relate directly to shareholder wealth. First, Milton assumed that managers and shareholders are entirely separate entities (Husted Salazar 2006). In today’s business arena, entrepreneurs have so many business structures to choose. Some entrepreneurs may form limited liability firms, public corporations or partnerships. Depending on the structure chosen, a manager may also double as a shareholder and thus perform duties that extend beyond Friedman’s narrow limitation of management’s duties. Friedman’s interpretation of their role was a contractual obligation that placed them at the mercy of their shareholders (Wilcke 2004). He did not consider the fact that some managers may sometimes perform executive decisions on the basis of their equity in the firm. Some of them may decide how capital investments occur or engage in public relations. This implies that managers can be concerned with more than just shareholder’s value if they have practical ownership of an organisation. In this light, management has another key objective that it ought to consider; social performance (Husted Salazar 2006). As such, one can question Friedman’s assertions about the primary objective of management.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One can also criticise Milton’s ideas based on the roles and responsibilities of shareholders, as well. In Freidman’s articles, he assumed that shareholders were permanent, or at least interested in the long term interest of the firm. However, this is not always true; plenty of investors can buy and sell shares without attending shareholder meetings or weighing in managerial/ operational activities (Nesteruk 1990). Most stock markets in the world have stockbrokers who do not consider other in tricate aspects of a business before buying their stock. Theirs is to dwell on price and the immediate benefits they can get from the deal (Nesteruk 1990). As a result, company shareholders can change drastically within a short time. Management would be confused about whose wishes to follow if they focused solely on these shareholders’ interests. The internet age has made stock trading a common practice for inexperienced and short term traders. Companies would be overwhelmed if they tried to meet the needs of people who can come and go as they wish. Managers need to focus on more sustainable approaches to business through a shift to more long-term stakeholders (Wilcke 2004). This unpredictable behaviour of shareholders makes Friedman’s arguments difficult to practice, thus rendering them invalid. The assumption that shareholders’ needs come first because they are the owners of the business is also not consistent with today’s practices (Ghoshal 2005). Mode rn firms have complicated ownership arrangements at any one time. Unlike a real property owner who purchases and uses property as he or she sees fit, business owners (shareholders) do not have a claim over certain corporate asserts. Theoretically, one can treat shareholders as owners, but when one analyses shareholders’ duties carefully, one finds that shareholders do not fit into the ownership mould perfectly (Ghoshal 2005). First, because shareholders appoint managers to act on their behalf and make decisions for them, then managers may have significantly more discretionary power in the company than shareholders. Ownership and control are totally separate in the business environment. This means that shareholders do not possess all the characteristics required to grant them ownership. Shareholders do not make an actual impact on corporate decisions. They are merely beneficiaries of proper decisions. Consequently, their needs should not be the only point of focus for manageme nt.Advertising We will write a custom essay sample on Primary objective of management specifically for you for only $16.05 $11/page Learn More The issue of morality also neutralises this scholar’s arguments on the primary objective of business. If businesses follow Friedman’s assertions about focusing solely on profitability, then they would be reducing corporate morality to nothing more than their legal obligations. If their shareholder needs cause consequences that the law does not govern, then corporations would not be concerned about them. This perspective gives company executives too much power. According to Freidman, an executive who acts as a bureaucratic machine may make as much money as possible so long as the person does not act deceitfully or break the law (Cosans 2008). Friedman’s views fail to encompass the complex nature of morality and thus miss out on an important aspect of business objectives. When Freidman made his ass ertions about the primary objective of management, he had a lot of confidence in the legal system as well as the marketplace. His assumption was that the market had its own way of correcting imbalances in business. Furthermore, the law would ensure that business entities meet their respective obligations. However, the marketplace and the law have numerous flaws that allow disreputable managers to go about their business; this makes Milton’s theory shaky (Post 2003). One of the flaws lies in the degree of punishment that a corporate manager is eligible to when he or she acts wrongfully. Most of the time, judges will expect companies to pay only small amounts of money for their mistakes. Furthermore, law enforcers do not hold managers personally accountable during punishment. As if this is not enough, regulatory schemes designed to protect entities in business are sometimes inconsistent and difficult to implement. This means that management may get away with unfair conduct. Eve n the inherent nature of these laws impedes their effectiveness. Sometimes laws can become so complicated that managers themselves are not sure whether they should follow the law or not. Legislators are in charge of creating these laws, and sometimes a number of them may pursue their own interests when enacting them (Post 2003). Businesses must then surrender control to these self-seeking legislators. Since all the above flaws exist in the development of legal mechanisms, then one must question the ability of the system to protect business interests effectively. The law itself is not adequate enough to ensure that corporate managers behave responsibly. Therefore, companies must take it upon themselves to become socially responsible.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This implies that they should not merely focus on maximisation of shareholder interests as their sole objective. Friedman’s assertions rested on the premise that the marketplace and the law were enough to regulate behaviour, yet this is not true. Unless companies have their own sense of responsibility, then financial prosperity alone will not be adequate. Management’s primary objective differs from Milton’s assertions because managers are not responsible to company owners alone. Employees and customers are other stakeholders that management owes an allegiance (Ghoshal 2005). A firm may choose to increase its wage bill or shrink its working hours purely for noneconomic reasons. This may be done in order to foster a sense of belonging with the organisation. Firms may choose to implement environmentally friendly work policies so as to foster a sustainable business environment; these are all illustrations of CSR. Corporate responsibility, therefore, becomes a crucia l part of conducting business. It implies that profit seeking may not be the primary objective (Wilcke 2004). When management merely focuses on profit maximising activities for shareholders, then it reduces itself to a short-sighted entity. If a company chooses to increase work days for employees, it may not be serving shareholder interests, but it will work towards improvement of the business climate. Corporate social responsibility is a response to the uncertainties that companies have to deal with in this highly dynamic, interconnected and technologically advanced world (Van Beurden and Gossling 2008). A relationship exists between long term profitability and business interests. Smith (2003) explains that companies can easily avoid legal sanctions if they embrace corporate social responsibility. They can also gain sustainable advantage if they do the same. Employees now look for firms with strong values. If a business has a strong belief in CSR, then it can gain sustainable advan tage over its peers through sourcing of better employees. Smith (2003) also adds that companies, which focus on other stakeholders other than shareholders, have the benefit of attracting exceptional talent. They can also enhance their business reputations. These are long term objectives that cannot be achieved if managers merely focus on expansion of shareholder wealth. In line with the latter point, a company owes allegiance to more people than just the shareholders. Customers’ demands are just as critical as any other expectations from share holders (Van Beurden and Gossling 2008). Buyers now expect firms to engage in sustainable business practices (Smith 2003). In other words, they require them to be competent corporate citizens. Since companies are crucial entities in society, then they need to embrace their responsibilities. They now know about business operations and demand more from various firms. For example, customers will research about the sourcing practices of a c ompany, such as Mecca Espresso quite seriously. If they realise that the company gets its coffee from countries which use child labour, then they may boycott the company’s products. Alternatively, if a clothing franchiser like Gucci employs sweatshop labour to produce its items, then customers may lobby against the use of their products. In this regard, social actions are just as significant as financial success to a corporation. In fact, rising consumer expectations have caused most companies to expand their primary objectives from financial ones to social ones (Van Beurden and Gossling 2008). Firms can enjoy the benefit of having a loyal consumer base if they do more than maximisation of shareholder wealth. The enlightenment of consumers has caused buyers to become crucial determinants of corporate policy, thus becoming other contributors to the objectives of doing business. Counters to Friedman’s critics believe that shareholders are different from employees and cus tomers, so equal treatment should not be expected (Post 2003). These advocates of shareholders’ interests affirm that, unlike suppliers or workers, whose contracts commit them to the company, shareholders have no such arrangements to protect them. They add that contracts are always subject to renewal thus allowing these stakeholders to renegotiate the terms of their agreement (Shaw 2009). Privileges accorded to other entities neutralise the benefits associated with being shareholders (Post 2003). However, what these advocates of Friedman’s theory do not realise is shareholders have privileges that other groups do not possess (Post 2003). Shareholders can appoint directors as they see fit. Furthermore, they can sell their shares and abandon a certain company if its performance dissatisfies them. Employees cannot jump from one firm to another as easily as shareholders do because jobs are hard to get. Suppliers have minimal control over their clients’ activities. O ther stakeholders do not posses the same rights that shareholders possess; consequently, management should not try to compensate for their lack of contractual coverage by making shareholder interests their primary objective. Failure to acknowledge other stakeholders in the business environment may cause companies to engage in business practices that have adverse consequences in society. This is because firms may focus only on finance and ignore other equally vital components of business, such as ethics. All firms have a moral minimum that they must uphold in business (Smith 2003). For example, obsession with profit seeking among companies contributed to the global recession. Organisations were willing to perform extreme acts in order to expand shareholder wealth (Bejou 2011). Many of these companies got carried away by short terms gains and failed to think about the long term repercussions of their actions. It was this short-sightedness that eventually led to their demise and distur bances in society, as well. Companies owe their communities some degree of allegiance (Nesteruk 1990). It is also in a firm’s best interest to take care of its community in order to enhance sustainability. Failure to acknowledge the importance of this group may eventually cause unwanted effects upon the business entity. For instance, some companies generate immense profits and hand out generous bonuses to their executives. However, by years end, these firms have also left minimal rewards to their constituents. Some of them have had to close down their businesses owing to the frustrations of their employees or other stakeholders (Bejou 2011). Corporate social responsibility provides a much needed balance in the corporate world because it gives companies a human side. If all organisations were to stick to Milton Friedman’s assertions about financial obligations, they would become cold and uncaring. Businesses would become nothing more than money-making machines with litt le concern for the humans that are the real purpose of the organisations existence. If companies only dwelt on maximisation of shareholder wealth, they would not act with integrity or follow the principles of corporate governance. At least, companies ought to prevent social injury, and when it has occurred, they should try to correct it (Smith 2003). Friedman’s perspective does not encompass the importance of business growth or innovation. Growth has the potential to enhance company profits, as well as society’s wellbeing in general. Therefore, it is smarter to seek growth as an objective rather than shareholder wealth alone (Ahlstrom 2010). A company that frequently innovates will introduce the market to cutting edge products; as a result, the company will become financially successful and also provide numerous benefits to the market. Social goals such as creation of new jobs and generation of enormous profits in business are just some of the many benefits of business growth and innovation. Essentially, communities with highly innovative firms tend to experience better standards of living over time (Ahlstrom 2010). Even economic growth can occur in a country if businesses concentrate on growth as a primary objective; a company that accurately illustrates this point is US Steel. It was the leading steel maker in the US during the early 1990s. At the time, smaller steel mills introduced an innovation that entailed the use of mini mills. It was a revolutionary product that pressured US Steel into adopting their mini mills. Accountants who believed in Freidman’s concerns for financial gain advised the company against it. They instead told them to dwell on their respective upmarket clientele. At the time, the stock market appeared to reward US steel through better equity rewards. However, with time, the smaller entrants began improving their mini mills and eventually altered US Steel’s dominance of the upmarket category. The company fai led to embrace growth and innovation, and this led to attrition of its market share (Ahlstrom 2010). One may assert that their failure stemmed from too much emphasis on profitability and minimal regard for innovation. More effective primary objectives like striving for business growth and innovation exist. Companies would put themselves in a greater position to succeed if they pursued this goal instead of focusing on profitability alone. Perhaps another way one can know that Milton Freidman’s assertions are not all encompassing is through case studies. Practical cases of social responsibility and financial success prove that profitability is not the only objective for businesses. Some of the most profitable organisations are also some of the most sustainable. This implies that they are not merely concerned about shareholders’ wealth. Firms like Coca Cola, Honda, and Adidas are among the most internationally sustainable institutions, yet they still satisfy shareholder n eeds by yielding substantial results (Jensen 2002). Their success is indicative of the fact that companies no longer see shareholder needs as their only objective. These firms have embraced and practiced obligations to other entities. Conclusion Companies can be profitable but still engage in wrong decisions; it is not enough to dwell on financial returns exclusively. Basing one’s decision solely on profits will not guarantee social responsibility, yet the phenomenon is imperative both for the benefit of society and business. Furthermore, a firm has several constituent groups such as suppliers, employees, communities and clients whose needs ought to be acknowledged. Companies can get a greater competitive advantage if the dwelt on more than their shareholders’ needs. A balance between a firm’s needs and others’ needs ought to be maintained in order to foster a degree of maturity in the industry. Opponents to Milton Friedman do not disregard the importance of financial success within an organisation; however, they do not think that it is the only plausible objective. Focusing on other objectives, in addition to shareholder needs, leads to more sustainable results. References Ahlstrom, D 2010, ‘Innovation and Growth: How Business Contributes to Society’, Academy of Management, 7 August, pp 11-24. Bejou, D 2011, ‘Compassion as the New Philosophy of Business’, Journal of Relationship Marketing, no. 10, pp 1-6. Cosans, C 2009, ‘Does Milton Friedman Support a Vigorous Business Ethics?’ Journal of Business Ethics, no. 87, pp 391-399. Ghoshal, S 2005, ‘Bad management theories are destroying good management practices’, Academy of Learning and Education, vol. 4, pp 75-91. Husted, B Salazar, J 2006, ‘Taking Friedman Seriously: Maximising Profits and Social Performance’, Journal of Management Studies, vol. 43 no.1, pp 76-91. Jensen, M 2002, ‘Value maximisation, stakeholder theory and the corporate objective function’, Business Ethics Quarterly, vol. 12, pp. 235-247. Nesteruk, J. 1990, ‘Persons, property, and the corporation: A proposal for a new paradigm’, DePaul Law Review, vol. 39, pp. 543-565. Post, F 2003, ‘A response to the social responsibility of corporate management: A classical critique’, Business Law, vol. 18 no. 1, pp 80-88. Shaw, W 2009, ‘Marxism, Business Ethics, and Corporate Social Responsibility’, Journal of Business Ethics, vol. 86, pp 565-576. Smith, C 2003, ‘Corporate Social Responsibility: Whether or How?’ California Management Review, vol. 45 no. 4, pp 52-76. Van Beurden, P Gossling, T 2008, ‘The Worth of Values – A Literature Review on the Relation Between Corporate Social and Financial Performance’, Journal of Business Ethics, vol. 82, pp 407-424. Wilcke, R 2004, ‘An Appropriate Ethical Model for Business and a Critique of Milton Friedmanâ€⠄¢s Thesis’, The Independent Review, vol. 9 no. 2, pp 187-209.

How was world war 1 won by the allies essays

How was world war 1 won by the allies essays How was World War I won by the allies? The first world war must have been one of the greatest technological period in the decennia , and one of the most cruel because they did not yet know what they had found out for example mustard gas ,the tanks and their rifles, which caused great loses on both sides of the war. I will answer the question How was WWI won by the allies? I will discuss what I think what was the most important event in 1916, 17 and 18. In February 1916 the Germans captured strategic points, the French forts where first to fall. Both sides gave all , the French and the Germans attacked and counter attacked each other until one finally the French army got so thin and scattered that the Germans where closing in. But the English came to help and planned an attack on the Somme; a 1.25 million people had died. Including the best, most experienced soldiers and officers from Germany. This was seen as an expensive failure, but now we see it as an event that had an influence on the end of the war. Also new tactics like, the creeping barrage, the artillery ambush and the tank, where developed and used by the Allies, because the artillery became more and more accurate. In 1917 the creeping barrage where brought into plan. This was a unit of soldiers moving forward slowly behind a barrage of artillery, and when retreating from up marching German soldiers the Germans would be hit by the artillery, this was only possible by the accuracy of the artillery. The Germans introduced the submarines because they suspected that USA was supplying the French and the English with food and other goods, they not only sank military boats but also passengers boats, this raged the Americans and declared war on the Germans in 1st of April. The Americans send troops but not enough yet they still didnt h ...