Product Levels Essay

Question 1: There are three product levels, they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example, someone will go buy a red bull for the energy drink or someone will buy a car to have private transport. An example from the case study, Rick and Cynthia just moved into a new apartment and want to buy a new Television, they are various reasons for wanting a television but we can put it as an entertainment. The second level is the basic/tangible/actual product. The manufacturing and marketing departments have to co-operate closely to ensure that the basic product is able to offer the need-satisfaction benefit that customers want. It is the service/product that the customers buy. For example, a car is composed of a roof, doors, windows †¦ etc.. From the case study it will be all the features and attributes of a television as well as its design and packaging. The Television chosen by Rick and Cynthia is a HD Plasma TV so the HD is already a feature as well as the plasma. The third level is the augmented product. It is when the product doesn’t only meet the customers’ expectations but even exceeds them. It is a way of differentiating a product from others which constitutes a competitive advantage for the company. For example, adding special sound in a car or the fact that cars are on warranty†¦ Relating to the case study, we can say that the staff at game was very friendly and knowledgeable which adds a plus to sell a TV. The HD PVR that was sold with installation included. The fact that they will deliver the product to Rick and Cynthia’s home.

Globalisation and the Nation-State

Emerging nations such as China and India have also allowed companies to reduce production costs and target wider developing consumers. With these opportunities and with many of the other opportunities surrounding globalization economics now look at the economy on a lobar scale as opposed to a national scale which has led to conflicting perspectives on the use of the nation-state.As early as 1969 economics such as Charles Kindergà ¤rtner sparked the perspective that â€Å"the nation state Is Just about through as an economic unit† (Eagleburger 1969: 207) The following essay will look at globalization in terms of the economy and look at two of these businesses currently operating globally to see if the role of the individual nation-state government remains vital despite the trend towards globalization. Firstly one must define what libations actually Is and what type of organizations qualifies as a ‘global company.Researchers suggest that globalization is ‘one of the most misused and one of the most confused words around today (Dickens, 2007). Globalization is a widely used term that has no simple definition; Instead researchers suggest that the word has become a ‘convenient summary term' used by many to ‘bundle together virtually all the goods and bad facing contemporary societies' (Dickens, 2007). There is one definition that most globalizes will agree upon and that's that it is a â€Å"process by which the experience of everyday life, marked by the diffusion of commodities and Ideas, Is becoming standardized around the world. In terms of the economic globalization that essay will be concentrating on, â€Å"Globalization Is a level of economic activity that has outgrown national markets through industrial combinations and commercial groupings that cross national frontiers, and international agreements that allow businesses to operate Internationally† (Hirsh, 1996) Lloyd TTS Is one company that can be defined as a global or ganization. Lloyd TTS Is an International bank that's part of Lloyd banking group. Its head office is in London and it originated in 1745 as a personal banking service with one single office in Birmingham.In the 1 sass Lloyd began to expand offices through Europe, India and South America. In the late sass's Lloyd acquired other International businesses and soon had hundreds of offices in over 50 different countries. McDonald's is a fast food restaurant. It was formed in 1948 in California and is currently the largest fast food restaurant In the world. It currently has 31,000 restaurants in 118 countries. Macdonald has become global as more than 75% of McDonald's restaurants relied are owned as a franchise.Both companies are huge global companies that are as successful as they are as they view the world as one place and not in terms of nation-state governments. Although both companies are similar In the sense that they operate globally they are both very different organizations. Lloy d TTS began in the UK and have bought other companies and diversified to gain its global recognition. McDonald's however, 1 OFF operates In ten T sector Ana stall manly operates alertly In ten A It galena global standing by franchising the brand and the products across the worldThere are also other key differences between the companies. As well as operating in different economic sectors, Researchers suggest that although both organizations operate as transnational organizations their global operations are completely different. Lloyd TTS is a ‘global organization' as its overseas operations are delivery of the same service to Just different consumers, whilst the same researchers would describe McDonald's as a ‘Multinational Organization' as it views much of its overseas operations as a portfolio of independently run businesses (Bartlett, 2000)On both Lloyd TTS and McDonald's there are major influences affecting them as they operate in the globalizes economy. Globalization and international companies arriving in individual national-states have always been met with a mixture of positive and negative opinions due to the instant challenge it brings to the uses and the very existence of the nation-state. There are currently 194 individual nation-states in the world (Rosenberg, 2009). Each state has its own common culture and has its own way of governing its state.With new technologies, transportation and communications and the fact that organizations are now creating a standardized way of living it can be assumed that the power and control once held by the nation-state is being severely reduced. Due to the claims by theorists such as Kindergà ¤rtner (1969) there has been much debate sparked into the existence of the nation-state and the uses of globalization. In the globalization debate there are three conflicting perspectives on the uses of the nation-state.The first perspective is that of the Hyper-Globalizes, who argue that we live in a borderless wo rld and the nation- state is no longer relevant. The Hyper- Globalizes view globalization as a new development and suggest that the world's cultures and experiences are becoming homogeneous through standardized global products. The second opinion is the ‘Skeptical Internationalists' who accept that globalization exists however believe that it's not new and the grounding globalizes who believe that quantitative date is Just as important as qualitative date in the debate.According to Dickens (2007:IPPP) the roles of the nation-state in the contemporary global economy has four key roles; containers of institutions and cultures, regulators of economic activities, competitors with other states and elaborators with other states and when globalization intrudes these roles its often met with a degree of negativity Lloyd TTS and McDonald's are diversifying into these individual nation-states and as a result are sometimes met with this negativity and political concern targeted towards t he hyper-globalizes perspective.These companies and most of the companies that are isolating are often from Western dominated economies and arrive with western values and cultural interests. Hilton (1998) suggests that one of the main negative impacts on these organizations and libations in general is that they are incorporating third world and developing economies into the global economy only as ‘passive consumers of standardized products and nothing more' suggesting that although these companies are operating globally the economic wealth and growth still lives within its original national economy which widens the gap between the rich and poor countries.Omaha (1995) considers the ‘standardization of culture' as a negative impact on globalization. These Uninominal nation-states Tanat companies Like Lloyd Dank Ana c an ass are penetrating have individual cultural values and beliefs. Both companies are bringing their Western cultural values into these individual nations an d creating a standardized culture within. McDonald's for example has a very western cultural style to its food, items on its menu such as ‘French fries' and ‘hamburgers' are very much western orientated foods.The very way in which McDonald's delivers its food in fast food restaurants, through American style diners and drive trough's again reflect the western cultural values which are now being adapted and ‘standardized' around the world. Omaha (1995) suggests that these changes can be seen as negative impacts and are seen as a challenge to the importance and use of a nation-state if the world is starting to live in a standardized way.There are many negative opinions in the role of the nation-state debate and evidence to suggest that we are beginning to live in a homogeneity environment however, there have been many recent events that have shown that despite the trend to globalization the nation-state is still vital and that we do not live in a homogeneity world. On e recent event that's affected nearly everyone is the global recession or the ‘Credit Crunch' the world is currently experiencing.The Credit Crunch can be defined as â€Å"a severe shortage of money or credit† (BBC, BBC NEWS, 2009) and is caused by banks not lending out money. Lloyd TTS is one of many financial institutions affected in the credit crunch due to the very nature of the business and the fact that deregulation in the global financial economy allowed banks to lend money in insecure ‘lax' borrowers, especially in the American mortgage economy Where billions of dollars was invested into mortgages made available to sub-prime borrowers (people with bad credit rating, no Jobs, no repayment amounts) at a low interest rate.When interest rates started to increase people began to default on borrowings which meant the value of these investments plummeted resulting in huge losses for banks globally (Badmouth, 2009), including Lloyd TTS. As a result of this lax len ding Lloyd and many other global banks were forced to write off millions of pounds of debts. Lloyd were ‘left 250 million short' (BBC 2007) which left them at a huge loss and unconfined to lend out more money. As a result of the financial difficulties Lloyd were forced to make over two thousand people redundant and were left to turn to the nation-state for help.In terms of the nation-sate debate it's evident in economic downturns such as the global ‘credit crunch' and the current recession the nation-state is vital for companies such as Lloyd to survive. The British government used tax-payers funds to ‘bail' out the bank by supplying them with over a billion pounds worth of investment. McDonald's, operating in a completely different economic sector completely survived the economic downturn as people looked to them for a cheap source of food and drink.McDonald's made a profit through the economic downturn and look set to do the same this year (McDonald's. Com 2009). Further to the debate that we do not live in a homogeneity world is the fact that states regulate trade, foreign investment and industry and each state takes an individual stance on how they do this. Policies towards imports and exports are individual in every state and McDonald's and Lloyd TTS have to comply with these policies in each individual state.

How the Internet Has Changed Life Essay

Our lives have changed beyond recognition since the Internet was launched in the year 1989. In a short space of 18 years people are already beginning to wonder how they would ever have coped without it. We use the it to send e-mail, pay out utility bills, reserve tickets for flights or theatre, update our bank accounts, apply for loans and mortgages, purchase stock market shares, browse and purchase items from Internet stores, and of course to check up on every kind of day to day information, e. g. news, weather and financial market indexes. Previously all these tasks entailed time-consuming and laborious physical procedures. see more:short paragraph on internet For example, finding time on a weekday to visit the bank was irksome and clashed with our 9-5 routine. We used the ‘snail-mail’ for our post, and queued up hours to get tickets to theatres or sports events. We couldn’t even think of getting a bank loan, or a mortgage, without a stern appointment with our bank manager, and most of our shopping was necessarily a chore. Many are opting to ‘telecommute’ as well, which means that they work from home with the PC connected to the office intranet, so they are able to avoid the horror of commuting to and from work daily. The Internet is now the primary means to secure a job. Students secure admissions to college and university online. After having got in they continue to depend on the Internet to collect course notes and other study materials, and even submit completed papers to their instructors. This is not to mention that the Internet is the greatest possible source of scholarly information. Not only is the university library at the student’s fingertips, but the Internet itself is the most comprehensive library imaginable. Even romance is not exempt from the digital domain. Through online dating agencies many people meet their future life partners and spouses on the Net. Not only work, the Internet has also become our station for play. ‘Browsing the Net’ has become our favorite pastime, and indeed an addiction for many. We frequent websites based on our favorite sports personalities and movie stars. ‘Web chatting’ is also a hugely popular pastime on the Internet, where live conversations and discussions are carried out on specially designed thematic forums. With the advent of ‘file sharing’ we are swapping and sharing music and videos over the Net based on fan clubs and interest groups. By a recent estimate (Lipsman 2008) 694 million people worldwide use the Internet on a regular basis. This is a measure of how far it has infiltrated and changed our lives. Paradoxically, the Internet was devised by the military and was originally meant for the most secretive information. It is now the very by-word for openness. Of course, as with every technology, there are attendant evils. Along with authentic and reliable information, there is a flood of vindictive and motivated propaganda. Just as scholars are able to meet on the net to advance knowledge, so do terrorists come together with their evil designs. Healthy entertainment is overwhelmed by the perverse form of it. In a recent study (Flichy 2007) it has been estimated that a quarter of all the websites are pornographic. The revered institution of copyright is being ravaged more and more everyday, where copyrighted material is being made freely available by unscrupulous parties, to the detriment of artists and inventors everywhere. The music industry is losing everyday its battle against the Internet piracy of music. Hackers also pose another looming menace. Not everything fed into the Internet is meant to be available to everyone. Much of it is personal or corporate information that is for restricted use. Hackers try to break into databases containing such information, purely for disruptive purposes. All the problems mentioned above derive from the characteristically open nature of the Internet. When it is abused it is open to evil, even to the same extent that it is a cause for good. In this last respect the Internet is affecting the most fundamental change to our society. It is the incursions into privacy, private property and decency that pose the gravest dangers, and therefore threatens to change our society in fundamental ways. All these dangers were apparent in the very early days of the Internet. Writing in the Encarta Yearbook of 1996 Gary Chapman says: This revolutionary information network ignores geographic and governmental barriers, undermines obscenity and pornography laws and restrictions, has the potential to invade individual privacy in numerous ways, and threatens to divide society between the information haves and have-nots. The government was quick to react to such alarm. In the same year Congress passed the CDA (Communications Decency Act) with the aim of cleansing the Internet of all forms of pornography. But is quickly became apparent to all parties that such a law was non-enforceable. As in all obscenity trials throughout the history of the country, the borders of obscenity could never be agreed upon. Any effort in this direction soon found itself in direct opposition to the First Amendment of the Constitution, that which protects free speech and opinion. Consequently, the following year the Supreme Court annulled the Congressional ruling as unconstitutional, and Justice John Paul Stevens (1997), in his summary of the Court’s opinion, identified the problem starkly: Notwithstanding the legitimacy and importance of the Congressional goal of protecting children from harmful materials, we agree with the three-judge District Court that the statute abridges â€Å"the freedom of speech† protected by the First Amendment. The Internet being the embodiment of free speech, it proved impossible to curtail it in any way. In more recent times Professor Lawrence Lessig of the University of Chicago has pointed to a deeper link between the Internet and the American psyche. Freedom of speech, he avers, is the fundamental tenet of American culture, and any encroachment on this principle threatens the nation as a whole. He opposes the new laws passed by Congress more recently that are aimed at stemming piracy: â€Å"What the law demands today is increasingly silly as a sheriff arresting an airplane for trespass. But the consequences of this silliness will be much more profound† (Lessig, 2004, p. 12). Lessig’s argument is that censorship has never been effectively carried out on American soil, and it is exactly this which has imbued character to the nation and has made it great. All the greatest accomplishment in art and science were result of free speech, he maintains. In his book Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture he goes on to show how Walt Disney was in effect the master pirate. He burst into the limelight in the year 1928 with the short animation â€Å"Steamboat Bill†, featuring the character of Mickey Mouse is a previous personification as Willie. Not only did this steal the name from Buster Keaton’s 1928 classic Steamboat Bill Jr but the plot and humor it as well. Lessig builds on this document by showing that each and every one of Disney’s sumptuous productions were concocted from material of various talent, none of whom are acknowledged. The special stamp of Disney came from the process of the mix, and even more so from the process of burn, by which his creation enters culture and becomes an integral part of the American psyche. â€Å"Rip, mix and burn,† he says is the formula behind America’s entrepreneurial success. It personified the American way to creativity, which must necessarily flourish in an environment of free speech: These values built a tradition that, for at least the first 180 years of our Republic, guaranteed creators the right to build freely upon their past, and protected creators and innovators from either state or private control. †¦ Our tradition was neither Soviet nor the tradition of patrons. It instead carved out a wide berth within which creators could cultivate and extend our culture. (Ibid, p. 10) Any form of censorship is to create a nobility of information, where only the privileged have access, and this is fundamentally un-American. â€Å"But it is nobility of any form that is alien to our culture† (Ibid, p. 11). Lessig avers hope for the Internet, even though he is unable to offer concrete examples of creativity emerging from the tumultuous mix that is the Internet. He reasons from history, tradition and the American ideal. At the heart of this ideal is â€Å"free speech†, and the Internet is the ultimate embodiment of it. It the experience of many that the Internet is a force for good, despite the endless avenues for corruption that it leaves open. The general verdict is that the good outweighs the evil, which is in line with the optimism expressed by Lessig. References Chapman, G. (1996). â€Å"The Internet: Promise and Peril in Cyberspace. † Encarta Yearbook, May 1996. New York: Microsoft Corporation. Flichy, P. (2007). The Internet Imaginaire. Cambridge, MA: MIT Press. Lessig, L. (2004). Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture. New York: Penguin Publishers.

Choctaw Indians Essay Example | Topics and Well Written Essays - 2250 words

Choctaw Indians - Essay Example in the Mississippi is comprised of ten communities such as Pearl River, Red Water, Bogue Chitto, Standing Pine, Tucker, Conehatta, Crystal Ridge, and Bogue Homa while the other two located off the Mississippi are on Ripley, Tennessee and the Attala Property. On the other hand, the Choctaws in Oklahoma occupy ten and o ­ne-half counties in the southeastern part of Oklahoma. Their territories are bounded on the north by the South Canadian, Canadian and Arkansas Rivers; the east of their territory is the State of Arkansas, while o ­n the south they are bounded by the Red River. To date, both tribes have a government structures similar to a democratic nation. They both have an Executive, Legislative and Judicial government branches. The Tribal Chief holds the Executive office with judicial authority. The Tribal Council has the Legislative powers of the government. Originating from Mississippi, the Choctaw Indians belong to the Muskhogean family along with the Chickasaws, the Alabama-Koasatis, the Apalachees, the Creeks, the Seminoles, and the Hitchiti-Mikasukis. They were all descendants of the Paleo-Indians. The Paleo-Indians were believed to be the first occupants of North America. These ancestors hunt and farm for their subsistence much similar to how the Choctaws subsist. Another view on the origin of the Choctaws is accounted on their oral history. Two stories have been passed on through generations of Choctaws. The first one tells of how the Choctaws were created along with the other tribes while the second one spotlights how the Choctaws were lead to live in Mississippi. Both stories involve the Nanih Waiya which symbolizes the divine elements mentioned in the stories. Relatively, as shown on the Choctaws’ belief in their stories of origin, reflects their religious nature. Their belief in supernatural beings can be seen in their literary works. Choctaws before the Europeans came, believed in a god named Aba. Along with this god are the good and bad

Consumer Behaviour in South Korea Essay Example | Topics and Well Written Essays - 1250 words

Consumer Behaviour in South Korea - Essay Example Even world-class businesses have failed to understand South Korean consumer behavior, but their culture has a big influence upon it. Introduction: The Importance of Consumer Behavior Research Understanding consumer behavior is a very important ability for marketers to have. This knowledge helps them plan marketing strategies that are effective for their target audience thereby increasing their ability to produce sufficient profits. Products have to be produced and presented in a manner that is appealing to potential buyers. In order to understand what the definition of appealing is to various consumers studies have to be undertaken that will reveal this information. Consumer behavior can vary greatly based on a wide variety of factors. Failure to understand consumer behavior has lead to the failure of many businesses and resulted in high amounts of monetary loss. To avoid the negative consequences of such ignorance, many companies perform market research before, during, and after the implementation of their plans. South Korea: Consumer Behavior and Culture One of the areas that have presented problems for companies seeking to expand their territories is the South Korean market. This is because consumer behavior is very different than that of those in other developed countries. South Korea has a culture all its own and it has effected consumer tastes. Companies who wish do business in this country and move hastily may find that they experience disastrous results. In order to properly and effectively enter into the South Korean market, companies should make sure that they perform thorough research. Even business giant Wal-Mart that has succeeded in establishing stores in many countries had to close and sell the stores that they opened in South Korea (Gandolfi & Strach 2009). The problem was that Wal-Mart had relied on the formula that had brought them so much success in other markets and failed to tailor their business to better suit the consumers in South Korea. The company, not accustomed to failure, had tried to save their sinking stores only to finally resign. While it is odd to think that a world-class company like Wal-Mart would lapse so greatly on a basic consideration like generation a proper understanding of the consumer behavior of the country in which they seek to practice business, that is exactly what happened. As Yakup (2011) reported, â€Å"International marketers believe that consumers would increasingly resemble each other and that they will eat the same food, wear same clothes, and watch the same television programs to an increasing proportion. But the reality is very different†. Somehow Wal-Mart assumed that they could peddle their culture in the South Korean market and be assimilated into it. However, South Korea consumers are not at all interested in adapting to a new culture in their own country. They, while being innovative consumers of products that fit in with their culture, have very traditional tastes. More specifically, the consumer behavior in South Korea reflects a preference to keep in line with what is culturally familiar. And, while it is true that many cultures can be divided into various sub-cultures that can be targeted and that people are subject to their own personal styles and tasted, the culture of South Korea is not individualistic. Rather, people there more or less follow the crowd. South Koreans carry more of a group identity, making it harder to introduce things of

Peter browning and continental white cap case study Research Proposal

Peter browning and continental white cap case study - Research Proposal Example Continental Whitecap is in the verge of making a life changing decision that would determine the possibility of its survival in the market and sustain its operation costs without serious financial constraints. This can only be achieved by the new management head if wide consultative based researched is carried out and all facts are laid bare on the table for discussion (Paton & Mccalman, 2007, 76-80). However, it is important to underscore the sensitivity of cost and revenue factors in discussing the success of a firm. This will be judged by critical consideration of various change management models and approaches to change. For the new management to achieve desirable goals for this multinational, strategic planning must be backed up with a critically assessed implementation procedure under strict observance of the principles of competitive tools. In the case of Continental Can’s division, the factor input combination need to be readjusted to capture the changes in the type of the containers that need to be manufactured. The management team needs to put up a strategic plan with a tight link to identification and management of a competitive and success oriented design to the organization. The idea is that most of these processes need to be internally centered and assist this division of Continental Whitecap acquiring commitment to effective change and improve on productivity with the least degree of difficulty. There are various models and frameworks that can be used to establish the most appropriate performance strategy for this company amidst the tight competition in the industry (Abrahamson, 2004, 42-55). The preferable model is Kurt Lewin’s classical model which is basically reliant on three concepts. Communication is one of the most important factors that the management needs to use for co-ordination of various activities and sense any impending risk. Internal

Millennium Development Goals (MDGs) Essay Example | Topics and Well Written Essays - 1500 words

Millennium Development Goals (MDGs) - Essay Example cal and measurable approaches, to diminishing poverty around the world, while improving education, health, and other crucial social aspects of people’s lives. Some of the specific goals defined included eradication of extreme poverty and hunger, with the primary aim being to pave way and bolster education for all. Another MDG that is discussed in further detail in this report is the achievement of universal fundamental education. The UN initially set the timeline for achievement of these and other MDGs as a decade and a half, meaning that signatories to the organization were expected to attain stipulated objectives by 2015. Having ushered in 2015, it is imperative to assess whether these MDGs have been achieved and the barriers that have impeded successful implementation in some environments, such as access, quality, cost, and stability in respective nations. According to a report by UNICEF (2010), countries around the globe were fairly successful in alleviating poverty half a decade earlier than the projected year. The diminished poverty levels were evident from the significant decrease in proportion of people living under the poverty line. For instance, in 2010 about 21% of the populace in developing countries sustained themselves with the minimal 1.25 USD per day or lower. During the 1990s this population percentage was at 43%, showing that it halved by 2010 thus demonstrating significant poverty reduction. More than a billion individuals internationally still live in life-threatening poverty, and many of them experience deprivation and are susceptible to ecological or price shocks. Under nutrition remains one of the most serious global issues but least talked about public health challenges. Nearly one-third of offspring in emerging countries are underfed or diminutive (low height that does not match with age), and under nutrition acc ounts for one-third of all infant deaths. The World Bank Group is operating with the global community to end life-threatening

Intelligent Life Essay Example | Topics and Well Written Essays - 500 words - 1

Intelligent Life - Essay Example Thirdly, aliens may actually have a totally different type of sensory organs and thus build a different experience from humans (Gertz). Fourthly, aliens may positively respond to European classical music, although no clear reason was given by NASA regarding this (Coplan). Thus, because of the aforementioned considerations, the artifact must not be something made of sounds especially loud rock music. It must not be something that may crudely represent anger or conflict, and it must be unique and different from the surrounding environment so that it could be sensed. Moreover, according to NASA’s most recently published book entitled Archaeology, Anthropology and Interstellar Communication, communication between humans and extraterrestrials theoretically needs something like a â€Å"highly elaborated code† that will serve as an â€Å"abstract artificial mediation† (Lestel 231). Still, from the NASA book, one learns that it can be assumed that â€Å"brains are not completely isolated cognizers processing concepts in relation to sensory data [but] as spread out in space and time and among other cognizers† (Edmondson 239). Moreover, the best form of communication can be a â€Å"three-color image†¦arranged in a grid† and that one should think that other beings are â€Å"altruistic† (Edmondson 244). This means that the artifact must contain a code of any three colors, and Earth should hope that the aliens can perceive it and can perceive our need for this artifact to be perceived. Thus, firstly, based on all the aforementioned ideas regarding human and extraterrestrial communication, the artifact should be something like a piece of heavy metal that should be different from the rest of the metals in space. Perhaps, an alloy like steel should be used in order that it remains unique when compared with the rest of the material in space and so that the aliens can identify it. It could also be made up of a heavy Styrofoam if possible, as long as it is not too

Memory and its contribution to understanding consumer behavioral Essay

Memory and its contribution to understanding consumer behavioral change. (Psychology in marketplace) - Essay Example (1999) Perception in consumer behaviour is guided by the awareness a consumer has with regards to his market and the products in the market.(Barry, 2010) This awareness comes from how a manufacturer or a producer advertises his/her products, so that the consumer becomes aware of those products, and then from there onwards he starts to demand the product which shall fulfil his needs of a comfortable life. (2009) Memory is one of the important factors in the determination of consumer needs and wants. Memory is shaped by a lot of other aspects which galvanize into one stream and help a consumer recall his desires, needs, and wants, modes of satisfaction, the affordability and finally the motivation to buy. Memory is characterised by all the knowledge the consumer has about a certain product. Obviously, memory is shaped when a consumer attaches himself to a product which fulfils his needs and desires. Therefore, it is pertinent for the producers to produce and market products which remain forever into the consumer’s sub conscious. The sub conscious is what guides the memory, and therefore it is very important to have a totally different, alien but attractive approach towards the marketing of the product, so that the consumer is reminded of the particular product when he goes to shop. Memory can be divided into two aspects: The short term memory and the long term memory. The short term memory is characterised by logos, trademarks, the firm’s name, the products name. Therefore, anything which is catchy may attract the attention of the consumer instantly. The long term memory is what counts for a specific producer in the long run to promote the products. Long term memory needs to be christened and rubbed on constantly by the producer with heavy marketing and advertising. (Flamand, 2010) Red Bull(2008) is a prime example of this. They have gone ahead with massive marketing of their product through

Abortion Essay Example | Topics and Well Written Essays - 1000 words - 1

Abortion - Essay Example This enzyme deficiency prevents the metabolization of phenylalanine. According to medical and health ethical considerations, every child born with PKU should be placed on a special low phenylalanine diet for a period not less than five years of their life. This is thought to have happened to Martha. It was ethical to consider this when Martha was young and developing. The ideal situation Martha was placed in was to ensure that life is protected at all costs. As such, it is important for Martha to consider abortion for the sake of her life since failure to abort is likely to put the lives of both the child and her in jeopardy. The diet is a necessity in order to reduce or prevent occurrence of sever retardation. Nonetheless, the diet is actually burdensome. This is when considered that Martha is in some state of difficulty with her relationship and marriage with the father of the child. Martha has done no problem of being engaged with this situation. However, she should take caution o f Dr. R‘s emphasis and advice since she is about to care for more than one life. Martha is not exposed to limited foods. She is supposed to consider and stick to the use of the medical food, which is of bad taste and yet protects her from ill health. Considering pregnancy in such a case is another tedious thing since it has been proved that she is in a more difficult situation now that she is pregnant. Dr. R’s advice of considering abortion is deeply directed at reducing any possible thwart of life if she continuous carrying the pregnancy to birth. Yes, she is considerate of the fact that her ethics from religion does not allow her to abort. Nonetheless, avoiding aborting in such a scenario is poised at risking the lives of two people, more importantly her life with that of the fetus (DeGrazia and Jeffrey 45-56). Martha is at a point of making a crucial decision considering the fact that it is like she is fighting a fight of life and death. According to her doctor, abor tion will solve the issue of the present life, as stated by the medical ethics at hand. The fetus is yet to be given an opportunity to grow and live, though this will be negatively affecting on the possibilities of living in Martha’s point of contention. Thus, if Martha is poised to consider abortion, she will have managed to successfully limit any occurrence of life-neglect since it is well foreseeable that she is likely to risk and kill her life together with that of the child. Her continued carriage of the fetus is like an approach of difficulty pertaining life and death, something that should not be given a chance in any medical ground poised with medical and health ethics. Furthermore, Martha is up to the fact that she has been inconstant in her diet. She has failed in remunerating the proceeds of her health discipline. As such, she should consider abortion owing to the fact that if she continues to carry the fetus; she will be up for a tedious end. If Martha J is resolv ed to carry her fetus to term, Dr R will be in a huge responsibility of trying to balance between the lives of two people, who survive the ordeal of living a short and exposed life. It is the responsibility of Dr R to oversee and ensure that Martha has fully adhered to the precepts of t the diet at hand. If he fails to do so then he will be acting contrary to the ordeals of medical ethics, which requires him to do so. First, Dr R is endowed with the responsibility of ensuring that Martha has stepped up to the challenge of her ruthless medication as she had experienced during childhood. At the moment, it is not a big deal for her to metabolize phenylalanine. Nonetheless, now that she is expected to carry her pregnancy to term, she should maintain the same low-level phenylalanine diet through out the course of

Impact of Oil Discovery on State-building in Saudi Arabia Essay

Impact of Oil Discovery on State-building in Saudi Arabia - Essay Example Unlike other countries that have a diversified economy, Saudi Arabia depends on oil revenue to build its economy. However, oil prices have become very volatile with prices surging up and down, an aspect that affects the consistency of the country’s economy. The reason is that the country depends heavily on the global oil market which is faced by very high risks and uncertainties in order to make its future plans regarding the progress of the economy. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information and integration of economies across the world, it has become very hard for a single country to make its single decisions without considering the effects of the global market. However, unlike other countries which have a diverse source of revenues, Saudi Arabia has stuck with oil in order to spearhead growth and development of the economy. Therefore, since the financial crisis which had a major impact on the spend ing of many countries, the Saudi economy has been greatly affected. This aspect has stalled very many projects which could have stabilized the economy. The oil discovery has enabled the country to establish various structures that make it possible for the country to achieve economic growth. Research indicates that the Saudi government has been critical in investing in the education sector. The country has improved the infrastructures in this sector. It has equipped its research centers especially the departments that deal with oil production.

Meaning of Life and Success Essay Example for Free

Meaning of Life and Success Essay Success is a person or thing that desired aims and achieves or attains fame or any form of accomplishment which will always make them proud or happy at the end of either the day, month or year. The word success was originated in the mid-16th century from a Latin word successus and a verb succedere meaning come close after. When I hear of the word success there are two things that come in mind, hard work and determination. Hard work is one of the main and most important building blocks in my success foundation. Working hard is one of the best and most accurate ways to think about being successful. Success cannot be earned unless you strive and work hard for it, because it is a word that comes with work and if work is not done then the meaning of the word can’t be accomplished. Like Einstein said â€Å"If A is a success in life then A equals x plus y plus z. work is x; y is play and z is keeping your mouth shut† for instance to me as an athlete working hard and in playing hard rather than running my mouth are the best way of being successful in game point stands in my career. Determination is a very critical and important aspect when it comes to success. To be determined to achieve any goals or aims is a very important choice of being successful. Bertrand 2 Determination can to be physically, spiritually and emotionally which all combines with hard work and if you combine both hard work and determination together you will always get a good result of success. Being successful in life can be one of the precious and happiest moments in life that can last for a long time if and only if you do what is expected of you to keep the success going on. Success can be advantageous in many ways; Accomplishing a goal, moving on to a new goal, brings happiness and fulfillment, set new and personal records, inspire, motivate and give you strengths to aim high and set bigger goals. But it’s not always everybody that’s successful that is happy or satisfied with their success. The isn’t that much difference being successful than being a failure, like the good old quote that say â€Å"the difference between a successful person and others is not a lack of strength not a lack of knowledge, but rather the a lack in will† this quote is very simple and well understood and the quote’s point is clearly pointed out, which state the main difference between a successful person and others which is the will to be the successful person that they are. To be successful person there should be some sought of guidelines to help you achieve or attain success. Thinking about success also brings about the thought or idea of failure â€Å"In order to success your desire for success should be greater rather than your fear of failure†. An important and inspiring quote as this from one of the favorite, idol and inspiring actor in the movie industry and in the society should and is been considered by a lot of fans to be very important in achieving success rather than having the fear of failure because his path of success has given or got him to where he is at the moment.

Religion Is The Opium Of The People Philosophy Essay

Religion Is The Opium Of The People Philosophy Essay Religion is the opium of the people Karl Marx, Critique of Hegels Philosophy of Right, 1844 The construct of two uniquely different terms being used together often raises the eyes of persons who focus on strategies to influence the thinking and actions of many persons. In this case, religion represents those persons around the globe who hold strongly held beliefs. Opium, conversely, often represents an addictive substance that shifts the ability of individuals to maintain control of their own faculties, abilities, or behaviors. Each term provides numerous images in the minds of people who value either religion or the use of substances. In this case, however, the terms are used in a statement of emphasis that demands that one see the critical direction that Karl Marx was approaching in 1844. According to Oxford Dictionaries (2009), Religion is the belief in and worship of a superhuman controlling power, especially a personal God or gods. Opium is a reddish -brown heavy-scented addictive drug prepared from the juice of the opium poppy, used illicitly as a narcotic and occasionally in medicine as an analgesic. The opium of the people is a thought and action-reaction regarded as inducing a false and unrealistic sense of contentment among people. In this case, it is Religion, according to Marx. History reports that the majority of people believe that Marx criticizes religion as being a relief for the masses, in the way that it creates an illusory fantasy to the poor, assuring them that even if they are living in misery in this life, they will find true happiness in the afterlife, thus only masking the problem and not solving it. However, based on the sudden change in the 19th century (period in which Marx lived) of how opium is perceived, the quote can be assessed in two way s; positively and negatively. This makes it interesting for us to analyze it since history plays a big part on how it should be understood. Since prehistoric times, opium has been used worldwide. From Egypt to China, it was highly regarded and used for many things, such as to relieve pain, to bring courage and strength to soldiers, to reach a feeling of ecstasy or to get in touch with the divine. These practices continued and spread, until the 19th century, when its negative effects were being detected. At this point, opium was found to be addictive, sometimes lethal and had started to be regulated. The impact and harm that was done through the use of opium caused societies to consider changing the perspective held on the use of the drug. Eventually, the use of opium became illegal because its damage was significant to the members of every society where it was used. Parenthetically, it was and sometimes still is being used for medical experiments and pain-reduction, delusional practices to this day and remains the most efficient pain-killer. However, despite the illegalization of opium and its derivatives, it was and is still being used by a wide variety of people in all parts of the world, most commonly in the form of heroin, in order to achieve a feeling of pleasure and to escape from reality. In the 19th century, opium was responsible for two wars that took place between the United Kingdom and China. The Opium Wars occurred because China illegalized the drug though the United Kingdom continued to traffic it in China, through India. After having had an overview on the history of opium, we can now deduce the different possible meanings that Marx conveys in his quote. In a first perspective, Marx could imply that religion is the opium of the people in a positive manner. This being the case, Marx meant that opium provides comfort and relief. Since Marx was a big supporter of the proletarian movement, which in his time was working in horrible conditions and leading miserable lives in cities, Marx might have insinuated that religions purpose was to create illusory fantasies for the poor as opium did for drug abusers and addicts. Economic realities often prevented the poor and to a large extent, even the aristocrats, from finding true happiness in this life; so religion tells them that this is OK because through a belief in God, through accepting the power and authority of God; through dying and going to heaven, one will find true happiness in the next life. Additionally, religion might bring comfort to people in hard times, for example during times of war, when people would pray for God to protect them, or after the death of a loved one, thinking thi s person would go to heaven and be at peace. Another argument would be that religion and opium give courage to people. Christians and Muslims believe that God Allah is always with them, protecting them and loving them, which could boost their confidence and make them feel they can do anything with God on their side. Lastly, religion can give, for some, a purpose to life based on the principles and tenets of God suggesting that God has a plan for each human being. Moreover, it explains all that science is unable to explain, for example the creation of the Human race. Effectually, what is not scientific is created by faith often unchallengeable in the eyes of rational thought. To conclude, Marx could be stating by his quote that people are in distress and religion provides solace, just as people who are physically injured receive relief from opiate-based drugs. On the other hand, Marx could very well be criticizing religion. First of all, opiates do not fix a physical injury, they merely make you forget pain for a limited time; this is a good thing only if you work on solving the underlying roots of the pain. Equivalently, religion doesnt fix peoples pain, it simply conceals their reasons of suffering and causes them to look ahead to an illusory future when the pain will cease, instead of working on changing their present condition. In other words, Religion as opium creates an imaginary world that prevents people from being accountable for their own lives and their own futures since they believe their path is traced and controlled by a certain God. They are thus led to let things happen and not be responsible for the situation in which they are. Moreover, religion is used as a control mechanism that gives power and authority of some over the masses. The desire to create a collective unconscious that diminishes the power of man to an acquies cing to the power and authority of a higher power often unseen and unknown. Because of the unknown nature -there is a concern that the higher power is infinite; man is finite, and in that finite nature, man can never be in control of his own destiny. Thus, man must acquiesce to the power of the higher authority, and its emissary on earth the Church. However, the church is the work of man and is bound to be flawed. For example, regarding Christianity, Jesus advocated helping the poor, but the Christian church merged with the oppressive Roman state, taking part in the enslavement of people for centuries. In the Middle-Ages the Catholic Church preached about heaven, but acquired as much property and power as possible. Finally, religion, just like opium, is a cause of war. Opium was the cause of two wars between the United Kingdom and China in the 19th century. Similarly, religion was the cause of the crusades, a war between Christians and Muslims that lasted nearly two centuries. This could be one of the reasons why Marx associated the word opium with religion. The quote Religion is the opium of the people can apply to the two major religions: Christianity and Islam. Both religions believe in one God, and both believe in a final judgment, where a person is judged according to their actions on earth, and then sent to either Heaven, place of joy and bliss where they will be happy, either in Hell where they will spend an eternity of misery. On the other hand, other religions such as Hinduism and Buddhism believe in reincarnation of the spirit, which means the person might or might not be happy in his new life, and this excludes Marxs theory of religion being a comfort to the people.

Physical And Cognitive Development Of Infants

Physical And Cognitive Development Of Infants Select one of the following age groups: infants, toddlers or young children. Focus on two developmental domains (select from: physical, social and emotional, language and/or cognitive development) of the child. Describe how these two domains develop within your chosen age group with the support of human development theories and concepts studied in this course. Identify a range of teaching strategies that promote a childs development in each of the two selected domains. Development describes the growth of humans throughout the lifespan, from conception to death. The study of human development helps to understand how and why people change throughout life. This includes all aspects of human growth, including physical, intellectual, language, social and emotional and spiritual development. Papalia and Olds (1998) define lifespan development as a lifelong process of development (p.10). This essay describes the physical and cognitive development of infants (birth-12 months) and also discuss about some teaching strategies that promote physical and cognitive development of infants in the early childcare centres. Physical development refers to progressively gaining control over large and small muscles. Gross motor (large muscle) skills allow a child to do things like roll over, sit, crawl, walk, and throw a ball. Fine motor (small muscle) skills enable children to do things like draw, and eat with spoon. The development of new motor skills allows children to make new discoveries. As they explore, they begin to make sense of their environment (Berger, 2001). The physical development of infants is very important. Although children develop at different rates, they learn to control their bodies in the same progression (Berk, 2006). Arnold Gesell, an American psychologist, is one of the first theorists who approached to determine developmental measure for children. He developed his theory by studying a number of children (Terry, 2008). Newborn babies have very few motor skills. Their muscles are not strong enough to control their body, while their sense of hearing and smell are keen. Infants move by reflex when they are newborns. They move automatically in response to various stimuli. Some reflexes help parents to make sure that infants will get what they need to survive (Berk, 2006). For instance, when the mother touches the cheek of a newborn, the baby starts moving his/her mouth in search of a nipple. When the mother touches his/her mouth or when his/her mouth touches the nipple, the baby starts sucking. Also, infants have other reflexes such as reciprocal kicking (Terry, 2008). In five months, most babies gain control of their arms and head. Gesell considered this process of physical growth a genetically determines series of events that unfolds automatically (Berk, 2006, p.14). He believed that physical development occurs to each child in a fixed order, and a certain development happens when an individuals inner system is prepared. Gesell also suggested head-to-tail and centre-to-edge sequence (Berk, 2006). In other words, control develops from head to toe, and from the centre of childrens bodies out through their arms and legs to their fingers and toes. For example, a child learns to lift his/her head first and then sit, crawl, walk and run (Terry, 2008). Gesell also stated that an infant gains control of the head before arms, and masters moving arms before fingers. According to milestones of motor development, infants can lift their upper body by using their arms two months after their birth, and sit by themselves a few months later. Then, infants become able to control their lower body to do things like walking and jumping (Berk, 2006). When the children are of nearly one year, they are gradually developing their fine motor skills like grabbing objects. They begin to stack blocks or other toys. Also they can pick up small pieces of cereal, open and close small boxes, and turn knobs on toys because their pincer grasp becomes more coordinated (Berk, 2006). Another aspect of physical development is shaping senses. A childs sense of taste, smell and hearing are more developed than sense of sight. Infants can recognize the difference of flavors, peoples smell and tones of voice, while their vision is unclear. In addition to these four senses (taste, smell, hear and vision), infants develop their sense of touch (Berk, 2006). Teachers play an important role in promoting childrens physical development. They should provide safe indoor and outdoor spaces for children to move their bodies. Educators should provide materials and equipments according to the age and developmental level of infants (Dodge, Dombro Koralek, 1991). Educators can promote physical development of infants by reinforcing and encouraging them. Educators should help and encourage children when they are learning new skills (Dodge, Dombro Koralek, 1991). For example, when an infant is taking the feed from his/her bottle, educator should encourage him/her for holding the milk bottle (Terry, 2008). Educators should provide the opportunities for children to use their senses to explore, shape, volume and other characteristics of objects (Dodge, Dombro Koralek, 1991). Educators can promote physical development of infants by providing equipments and opportunities for gross motor skills. To do this, educators should set up the room in a way that infants have the freedom to explore in a range of safe spaces (Dodge, Dombro Koralek, 1991). For instance, some infants have started crawling, so teachers should divide the space so that the infants, who do not crawl, wont get hurt. Educators should provide a range of materials and equipments that helps children to use their large muscles. For example, push bikes, tunnels and so on (Dodge, Dombro Koralek, 1991). Educators can promote physical development of infants by providing equipments and opportunities for fine motor skills. To do this, educators should provide opportunities for infants that help them to develop small muscles by grasping, dropping, pulling and fingering (Dodge, Dombro Koralek, 1991). Treasure basket is a good resource that teachers can use to develop fine motor skills of infants (Terry, 2008). As human beings grow, they gain knowledge and produce different thoughts, and also their ability of memorizing develops. This change of intelligence is called cognitive development. The early years of a childs life are crucial for cognitive development (Berger, 2001). Cognitive development of the baby means the learning process of memory, language, thinking and reasoning. Babies develop at their own pace. So, it is impossible to tell exactly when every child will learn a given skill. Jean piaget and Lev Vygotsky are two of the famous cognitive theorists (Tesar, 2008). After birth of a baby, their intelligence develops rapidly during the first two years. According to Piagets cognitive theory, infants explore and understand their world by using their senses. For example, smelling, sucking, throwing, and mouthing and so on. Piaget proposed four stages of cognitive development, which he believed occur in a certain order to everyone at individuals own rate (Berk, 2006). The first stage of development is called sensor motor stage that applies to children from birth to two year. During this stage, an infants knowledge of the world is limited, but developing, to their sensory perceptions and motor activities. Behaviors are limited to simple motor responses caused by sensory stimuli. Children utilize skills and abilities they born with, such as looking, sucking, grasping and listening, to learn more about the environment. This stage has further six sub-stages (Berk, 2006). During first sub-stage, which is reflexive schemes (0-1 month), the child understands the world through inborn reflexes such as sucking and looking. The second sub-stage, which is primary circular reactions (1-4 months), involves coordinating sensation and new schemes (Berk, 2006). For instance, if a child accidentally puts his/her finger in mouth and has started sucking it, then later on, that child intentionally repeat this action. By repeating these actions, infants find them pleasurable (Tesar, 2008). During third sub-stage, which is secondary circular reactions (4-8 months), infants start paying attention on the world around them and begins to intentionally repeat an action in order to trigger a response in the environment (Berk, 2006). For example, a child intentionally picks up a toy from the floor to put that toy in his/her mouth (Tesar, 2008). In the fourth sub-stage, which is coordination of secondary circular reactions (8-12 months), object permanence occurs, demonstrating that memory is developing. Infants realize that an object exists and they begin to recognize certain objects as having specific qualities (Berk, 2006). For example, if the mother shows the baby an attractive toy and then hides that toy under the blanket. The child in this sub-stage can find the toy (Tesar, 2008). According to Piaget, infants develop their memory and imitation skills through these sub-stages. New born babies respond to what they feel through senses and also imitate facial expressions. As children grow, they enjoy repeating actions as well as becoming able to remember familiar people and objects (Berk, 2006). The ways children adapt to situations were described by Piaget as assimilation and accommodation. Children organize their own experience when they encounter the similar events during assimilation, whereas in accommodation, the children adjust old knowledge to new understandings when unfamiliar situations come (Bruce Meggitt, 2005). According to Vygotsky, childrens learning is influenced by people in their society. His idea of zone of proximal development is that childrens intelligence expands more when they are supported by adults or older children than when they are working by themselves. Infants gain knowledge not only from their own discoveries but also from what other people illustrate to them (Nixon Gould, 2003). According to Piaget, the teacher should provide an environment where children can explore themselves. Teachers play an important role in the development of children. Teachers should create an environment where they can interact with the children and observe them closely (Tesar, 2008). Teachers should provide opportunities for infants to use all senses to explore the world around them. For example, providing treasure basket is a good example to promote infants cognitive development. By doing this, educators can help children develop new concepts and gain thinking and reasoning skills (Dodge, Dombro Koralek, 1991). By providing musical instruments, teachers can help children to acquire knowledge of different sounds and children know the difference of high and low volume (Dodge, Dombro Koralek, 1991). Teachers should provide finger food to the infants. By doing this, children can smell, taste or squish the food. This helps infants to get familiar with the taste, hardness, softness and smell of the provided food (Dodge, Dombro Koralek, 1991). Teachers can promote infants cognitive development by interacting with them in different ways. This helps children to promote their confidence and curiousity. Educators can promote infants confidence and curiosity by praising their successess. For example, if a child roll over or hold a toy for the very first time, then the teacher should praise that child. By doing this, teachers can help children in buliding their self confidence and inceases their curiosity for achieving success for next time (Dodge, Dombro Koralek, 1991). In conclusion, physical development occurs to infants automatically according to genes in the fixed sequence. Also, babies gain control of their upper body before lower body. Infants gain knowledge of world through explorations by using their senses as well as organizing previous experiences when they face unfamiliar situations. According to Vygotskys point of view, an infants cognition expands with the support from people around them. Educators play a prominent role for the physical and cognitive development of infants.

Self-knowledge and the Sciences in Augustines Early Thinking Essay

Self-knowledge and the Sciences in Augustine's Early Thinking ABSTRACT: The idea of a firm connection of the seven artes liberales came first into being in Augustine's early concept of education (I. Hadot). Whereas this idea has been analyzed primarily in view of its philosophical sources, this paper is supposed to clarify its internal logic. The main feature of Augustine's concept is the distinction between the two projects of a critique of reason and of a metaphysics, and the coordination of these projects within a treatise on theodicy. Augustine systematizes the disciplinae in the perspective of reason's self-recognition. Reason manifests itself in culture and nature. Through the sciences, reason is led to a reflection upon its own products and, finally, to an understanding of them as reason's self-manifestations. Thus, reason becomes able to comprehend itself. Augustine distinguishes language-based disciplinae (grammar, dialectic, rhetoric) from number-oriented ones (music, geometry, astronomy, philosophy). The first group (with dialectic a s its top-disciplina) leads to a critical reflection upon the conditions of knowledge and into the insight to reason's power of creating sciences. The second group helps carry out a metaphysical ascent from the material to the intelligible world. In philosophy, reason comprehends its ability to constitute knowledge as a synthetic capacity that points to a transnumerical unity as the main ontological feature of the intelligible world. The insight into this kind of unity reveals the meaningful interwovenness of all beings and events and, thus, leads to a refutation of all objections against divine providence. Augustine's early dialogues are works of a special sort. Written soon after ... ...unt of Augustine's understanding of dialectic, cf. PÃ ©pin, J., Saint Augustin et la Dialectique (The Saint Augustine Lecture 1972), Villanova 1976. Cf. also my article: The Decline of Dialectic in Augustine's Early Dialogues, in: Studia Patristica (Proceedings of the XIII. International Conference on Patristic Studies), forthcoming. (7) Illa igitur ratio perfecta dispositaque grammatica admonita est quaerere atque attendere hanc ipsam vim, qua peperit artem; nam eam definiendo distribuendo colligendo non solum digesserat atque ordinarat verum ab omni etiam falsitatis inreptione defenderat. (De ordine 2.13.38) (8) [...] in hac se ipsa ratio demonstrat atque aperit, quae sit, quid velit, quid valeat. (De ordine 2.13.38) (9) Postremo quando istum virum movebunt aut ulla onera aut ulla pericula aut ulla fastidia aut ulla blandimenta fortunae? (De ordine 2.19.51)

Historical Development of Law Enforcement Essay -- essays research pap

Since 27 B.C. law enforcement has been used by humans as a means to defend property and keep peace. Law enforcement has been changing ever since it was created. It will keep changing for the greater good of the community as long is there is a continual need for law enforcement. According to REAL POLICE. (N.D.) Para 5, the first organized police force was created by the great nephew of Julius Caesar, Gaius Octavius in 27 B.C. These men were called Vigiles. The Vigiles were armed with wooden clubs and small swords. They were formed to perform two duties, fight fires in the city and arrest law breakers. The prefect of the Vigiles became a powerful man. He had the ability to judge and sentence lawbreakers. In 1200 A.D., English law enforcement evolved into agents called bailiffs. These men were the original peace keepers. They stood night watches to spot thieves and fires. The bailiffs were not tasked with crime prevention, but merely to alert the sleeping public and create a posse to deal with any situation. They worked by staying in one place, a post, and listening for cries of distress from the public. If a cry was heard, the bailiff would bang on every door he could to gather up the townspeople. Once a posse was formed, it would search the city for the law violator. Once the violator was found, a fair trial was not offered. The posses would usually beat or kill the person it suspected committed the crime. This process of gathering the townspeople to punish a crime was called the hue and cry method (Schmalleger, 2005). In the 1600’s, American colonies used a law enforcement system like England’s. The colonies used the hue and cry method along with a night watch (bailiff). The mid 1600’s slight improvements ... ... Local law enforcement, known as municipal law, has the largest number of employees. Local law also has the largest amount of precincts. In 2000, 12,666 police departments employed 566,000 people. Local law enforcement is made up of police officers you see on a daily basis driving around town. Schmalleger (2005). Much has changed since Gaius Octavius created the Vigiles in 27 B.C. Law enforcement has come from posses beating criminals to specializing into three distinct jurisdictions. History has shown that law enforcement must change with the times. Refrences Schmalleger, F. (2005). Criminal Justice Today : An Introductory Text for the 21st Century (8th ed.). Upper Saddle River, Pearson Prentice Hall. Unknown (2001). Real Police, History of Police. PG# 1-11 International Association of Women Police (N.D.).Past and Present, 1915-today. PG# 1-4

The Film Camila Essay -- Maria Luisa Bemberg Movies essays papers

  Ã‚  Ã‚  Ã‚  Ã‚  The film â€Å"Camila† was produced in 1984 and directed by Maria Luisa Bemberg (1922-1955). Based on the true story of Camila O’Gorman, an Argentine woman who falls in love with a priest in 1840’s Buenos Aires, this story dealt with the terrifying reign of Juan Manuel de Rosas. Camila is from an influential family and is betrothed to a Rosas loyalist. She is passionate and daring, just like her grandmother, and reads books that have been censored by the ruthless Rosas. When she falls in love with Father Ladislao, the two flee Buenos Aires and assume new identities as school teachers in a small village. During a party, a priest from Ladislao’s old church recognizes Ladislao and turns them both in. They are both executed by firing squad even though Camila is pregnant.   Ã‚  Ã‚  Ã‚  Ã‚  The director, Maria Luisa Bemberg was a famous director known for attracting actors like Imanol Arias who were already established in their careers. Her most famous films are â€Å"Camila† (1984), â€Å"I, Worst of All† (1990), and â€Å"I Don’t Want to Talk About It† (1990) (McClennon). Many of her films, including â€Å"Camila† had similar themes. She often criticized patriarchies and authoritarianism by telling stories of courageous women who dealt with historical events that had direct effects on women.   Ã‚  Ã‚  Ã‚  Ã‚  Camila’s father, Aldolfo O’Gorman, represents a more intimate version of Rosas. He brings the terror of the government into her home, reminding her daily that she should do only as a respectful and loyal socialite woman is expected. He is obsessed with moral obligations as outlined by the Catholic Church, and also loyalty to family, church, and state. However, the family’s loyalty is meant for the male head of the house. The first scenes of the film show Camila playing with kittens, then cuts to the servant who is carrying out her orders to drown the kittens. This scene immediately develops the cruelty the film will display within the O’Gorman family and the terror of the Rosas regime. Later, he scolds her at the dinner table, in front of guests, for questioning Rosas’s laws and ideals. Taken to extremes, he even turns her unto Rosas when she elopes. d also represents the order of repression in the movie. Rosas oppresses the men unfairly, and then they go home and do the same to their wives and daughters.   Ã‚  Ã‚  Ã‚  Ã‚  Camila is also inspired by her grandmother, Ana Perichon. La Perichona was known to be... ...t loved ones decapitated heads on spikes in the square. Red was indeed the color of the ruling party, and obsessive adherence to the mandate to always wear read was not optional, but mandatory for life (Wilson). Other details like the lace scarves worn to mass, the banned books, the frequency of mass, and the clothes were customary for the time period.   Ã‚  Ã‚  Ã‚  Ã‚  Because â€Å"Camila† was released shortly after the end of the Argentine Proceso, it was clearly a timely criticism of dictatorship in Argentina. The real story of Camila occurred in a time following a brief bout with democracy. This film could be seen as a cautionary tale in terms of warning against ever returning to that form of government. If this, indeed, was Bemberg’s intentions, she was a brave, courageous woman that would have made a great character in one of her own films. Works Cited Barrera, Adriana, et al. Cinergia Movie File: Camila. 10 Apr. 2001. 15 Feb. 2005 . Cagliani, Martin. Argentine Women. University of Buenos Aires. 15 Feb. 2005 . McClennen, Sophia. Bemberg, Maria Luisa. 15 Feb. 2005 . Wilson, Bobbie. Camila O'Gorman. 2003. 15 Feb. 2005 . Wilson, Bobbie. Styles of Camila. 2002. 15 Feb. 2005 .

Juvenile Detainees Essay

Criminal Justice and the juvenile justice systems are almost the same but are different. When corrections’ officials have to deal with juvenile detainees, such a situation needs to be dealt with care. In identifying such situations, we will look at child development, punishment and deterrence. Juvenile detention officers work with incarcerated youth. Although juvenile detention officers deal with many of the same realities as other corrections officers, juvenile detention officers have the opportunity to assist young offenders in their attempts to be rehabilitated into responsible adults. In a sense a Juvenile detention officer is the perfect blend of a jailer and social worker. While the Juvenile detention officers must be alert and tough enough to work with young criminals, he or she must also be committed to helping troubled youngsters change their life. Since Juvenile detention officers work with youth, they have to see to it that young offenders receive all the services they need and that they are meeting their legal and therapeutic obligations. As such, Juvenile detention officers are responsible for making sure that inmates arrive on time to appointments within their facility and outside of it. According to the Florida Department of Juvenile Justice, a juvenile detention officer, â€Å"Prepares detained youth for court appearances, transports and escorts detained youth to medical, criminal justice, social services and judicial facilities as needed according to departmental and facility policy and procedures.† Of course, this implies keeping track of incarcerated youth and not letting them flee. Aside from insuring that juvenile offenders receive proper care and keep appointments, juvenile detention officers teach wayward youth how to function in society by acting as models of proper adult behavior. For instance, juvenile detention officers in Kitsap County, Washington are expected to † Assist juveniles in cultivating appropriate social, behavioral, and interpersonal skills and attitudes useful in community living; lead recreational activities and give instruction in games.† Juvenile detention officers may also lead the youngsters in cleaning and maintenance activities in order to model good hygiene and to demonstrate proper adult housekeeping habits. Although there is an emphasis on rehabilitation and inmate care in juvenile correctional facilities, juvenile detention officers are subject to the hazards of working in a locked facility with young criminals. In addition to rehabilitation and treatment related activities, juvenile detention officers may have duties similar to those of any other corrections officer. The Bureau of Labor Statistics notes that the duties of detention officers include searching for contraband, weapons and drugs, resolving conflicts between inmates, and â€Å"enforcing discipline.† This means monitoring vehicles and packages coming in and out of locked facilities as well as frequent personal and room inspections. Juvenile detention officers are, of course, responsible for knowing the whereabouts of all inmates and preventing them from leaving the locked facility. Laws we have regulated the way we have set up punishment for juveniles. The punishments we have in tact usually serve to rehabilitate the juvenile to do better in the future. Our laws have extended that to sealing juvenile records for the sake of protection. Juvenile crime and punishments can be different from the types of punishments that are ordered in adult criminal cases. The first court established expressly for juveniles was built in Chicago in 1899 to address the issue of juvenile crime and punishments. Juvenile crime and punishments peaked in 1994. The 1990s saw a swell of public scrutiny over the perceived juvenile crime epidemic. In an effort to crack down on juvenile crime and punishments, many state legislatures have adopted harsher laws regarding juvenile crimes. In my opinion, the best two ways to prevent juvenile crime is strengthening families and education. In American Samoa, a block grant was introduced and tested from 2002 to 2004. This block grant was for Preventing Substance abuse targeting the families and children. The idea behind the program was to seek if a problem existed, what the effects of substance abuse and how it can be fixed. The interesting factor and I suppose the most important was how the Samoan family evolved from closely knit and knowing every aspect of their children’s whereabouts to children becoming simple renters in the parent’s homes. Long story short, American Samoa was awarded funding for 10 years or so long as the program is needed. The theme of the program was strengthening families. I believe that it is an important part in anyone’s life. Sociologist’s believe that one’s environment affects one’s way of life. However, in some unfortunate cases, not everyone has the chance to grow up with a traditional family. The idea is, one’s family should be the biggest and the most important supporters in their lives. We define our familes different, whether it is a mother, a father, brother, sister, grandparent or even your best friend’s family. The point is having the sense of strength in one’s home is important to one’s success or failure. Strengthening families can be accomplished by offering help to those that need it through information and education. Which leads to my second point is education. Juveniles feel lost as do most of us that don’t know what to do or which direction to head to. Through education we get an idea of where we would like to go in our lives. Some juveniles do not have access or do not see the importance of education until there is support, programs, and resources available to them. We promote education through the media and all sorts of things, but are we really making it available for everyone? My mother in law always tells us, children are like cameras, they take images of everything around them. The product of these images are the problems we face today. Reference: Seiter, R. (2011). Corrections: An introduction (3rd ed.). Saddle River, NJ: Pearson Education, Inc

Strategic Marketing Management

Guidelines for St ordaingic commercializeing cipher Elements 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. enemy/ cling to Creation Analysis 4. merchandise meld The 4 Ps 5. financial Analysis and Budget 6. Implementation and attend Plan 1. whop Your securities industryplace Strengths, Weaknesses, Opport building blockies, and Threats (SWOT) Trends and changes grocery analytic thinking Segmentation Prioritizing target foodstuffs 1. bop who you argon snitching to ( merchandiseplace analysis, ingredientation, prioritizing targets) 2. deal what is definitive to targeted utilisationers (client analysis) 3. con joine sure you atomic payoff 18 distinctively diametric from your competition in aras of richness to targeted separates ( private-enterprise(a) analysis, re apportionment of options if necessary, seating, foodstuff intelligence) 4. Focus tutelage of e genuinelyone on delivering what the client wants (management of people, monitoring and influence). 5. invariant monitoring of changes in the securities industry place ( martplace intelligence, marketplace analysis, internal feedback system) The most fundamental merchandise idea is treating made-to-orderers c atomic number 18 you ar authentically interested in them.That means founder sure you are meeting necessarily that usanceers perceive as master(prenominal). Meeting of necessity is the heartland of every merchandising program. A effective tool in esteeming the marketplace is SWOT. Assessing the opportunities and threats and how the line of work mountain capitalize on them or avoid them using the firmlys strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers Just-in- quantify inventory condescension to bank line (B2B) Manufacturing mentality Industrialization of land Consumers Households with fewer people Active, on-the-go lifestyles Concern all everywhere the health aspect of food, with a require for skillful taste Less snip for meal prep Know What Is significant to Your Customer Get inside the mental capacity of your customers Find out wherefore they would barter for from you. . . or wherefore they would not unfeignedly understand their ask Intentional comprehend Customer analysis Solve their problems 3. contender/ order Creation Analysis put one across sure you are distinctively contrary from your competition in areas of greatness to your customers combative analysis Reallocation of resources if necessary situation The judge ChainThe Value Chain, or look upon plate, does is breakdown the functions of a guild into its activities to provide a way to judge the internal capacities of the occupancy. The think of chain categorizes the generic wine wine wine wine value-adding activities of an organization. The primary activities include inbound logistics, trading trading operations ( increaseion), outbound logistics, merchandise and sales ( collect), and operate (maintenance). The support activities include administrative basis management, human resource management, technology (R&D), and procurement. The cost and value drivers are identified for to distributively one value activity.The value chain modelling quickly made its way to the brain of management thought as a powerful analysis tool for strategical planning. 4. De vergeining the trade return The suffice of considerlable variables that will accomplish the market objectives harvest- conviction schema surface (distribution) scheme Promotion (communication) outline Pricing system Product Strategy Portfolio of Products Flavors, colors, variants, blends, genres etc Fits your strengths and weaknesses Provides acceptable assay/return trade off Meets unavoidably of a particular customer fragment Quality none 1 versus none 2 Service Timely custom operations Pre-sorting of grain or broth fiber Volume Large and fine quantities Guaranteed volumes (contract) testingple McDonalds Product case Food Fast service sportsman for the kids Variety no.-smoking Consistent production dapple/Distribution Strategy Location auction pitch to multiple points Promotion Strategy advertising Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and some another(prenominal)wise advertisements on the products Creating a logo in the flesh(predicate) Selling Telling your customers how you create value Having lunch with the corporate customer/ marketer Public Relations Being a good neighbor Being gnarly in the community Open admit days price Strategy toll is the cost the customer must check in order to obtain the product. It includes tendency price discounts allowances payment period acknowledgement terms Pricing Methods Value-Based Pricing chasten price foundation garmentd on debauchers scholarship of value (sooner than on the sellers cost) Cost-Based Prici ng Add a quantity markup to the cost of the product Competition-Based Pricing plant price based on quest competitors prices 5. financial Analysis and Budgeting Estimate the train given the pricing and promotion dodge. arrest expenses associated with employment and merchandise. fructify anticipated change rate of points. Will dodge specie flow? When? What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and ascendency Focus anxiety of everyone on delivering what the customer wants instruction of people Monitoring and experience Good luckstrategic trade ManagementStrategic trade Management Sample Exam questions fountainhead 1 a. Is the PLC (Product life cycle) concept helpful in busting Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A system is a fundamental approach pattern of present and plotted objectives, resource deploym ents, and interactions of an face with markets, competitors and other environmental factors. b. What are the advantages unattached to Google with their Google maps (as a broach firm) in the meshing search locomotive engine market?What are the advantages available to every of the participator firms in the market? c. chthonian what conditions to pioneer and follower strategies to separately one contribute the greatest luck of long-term achiever? Question 2 a. Explain the term sustainable militant advantage b. treat five (5) speciality and five (5) general cost tripletership strategies a firm can chaser to create sustainable matched advantages c. What are four (4) assorted types of tunees based on their intended rate of product-market maturation as proposed by Miles and reversal? d.You are the trade manager for a generic products breakdown of a study pharmaceutical manufacturer. Your partitioning is a cheap defender that maintains its position in the generic dr ug market by guardianship down its cost and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business schema for each of the 4Ps in the strategic merchandising programme you would develop for your division? Question 3 a. What is market taste? What are the advantages and drawbacks of being market orient for a firm like Qantas Airways? crush 1 Market orientation is implementing a much customer- centered approach to market. This involves companies that make what they can sell as distant to selling what they can make. Market oriented companies give way a broad product line and base their pricing on perceived benefits provided as impertinent to production and distribution cost as Product oriented firms do. Their research is focused on identifying young opportunities and applying new technology to match customer inevitably as impertinent to product benefit and cost excision solutions like product oriented firms. such(prenominal) companies design publicity for customer thingmabob and use it as a promotional tool rather than to merely cheer the product or reduce cost tough and they emphasise their promotion on product benefits and power to satisfy customer ask or solve problems (as opposed to product features, quality and price). Advantages include b. dispute the factors that mediate a marketings strategic g everywherenment agency within an presidency Lecture 1 warlike factors match a firms market orientation allure of dissimilar development stages across industries and world(prenominal) markets Strategic inactiveness . Outline the major levels of dodging in most large, multi-product validations Lecture 1 1. incorporate Strategy Decisions rough the organisations scope and resource deployments across its divisions or businesses 2. personal line of assent-level strategy How a business unit competes within its diligence 3. Marketing strategy ( manoeuvrectional) Effective al location and coordination of marketing resources and activities d. incline the five components of a well-developed strategy. Lecture 1 1. Scope (breadth of the strategic domain) 2. Goals and Objectives (What is to be accomplished) 3. option deployments (Allocation of limited resources) 4. recognition of sustainable competitive advantage (How the organisation will compete) 5. synergism (Whole greater than the sum of parts) Question 5 apple information processing systems iPods holds a commanding pct of the rapidly maturement global market for digital medical specialty players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why? Which specific marketing actions would you recommend for accomplishing Apples objectives?Be specific with deference to each of the 4Ps in the firms marketing programme. Question 6. While we bring seen that a business may have a number of other strategic options, the received wisdom suggests that a declining business should either be divested or harvested for maximal hard currency flow. infra what kinds of market and competitive conditions do each of these two conventional strategies make good sense? What kinds of marketing actions are typically refer in successfully implementing a harvesting strategy?Strategic Marketing ManagementStrategic Marketing Management Sample Exam Questions Question 1 a. Is the PLC (Product life cycle) concept reclaimable in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives, resource deployments, and interactions of an organisation with markets, competitors and other environmental factors. b. What are the advantages available to Google with their Google maps (as a Pioneer firm) in the Internet search engine market?What are the advantages available to any of the follower firms in the market? c. Under what condi tions to pioneer and follower strategies each have the greatest probability of long-term success? Question 2 a. Explain the term sustainable competitive advantage b. Discuss five (5) differentiation and five (5) overall cost lead strategies a firm can pursuer to create sustainable competitive advantages c. What are four (4) different types of businesses based on their intended rate of product-market development as proposed by Miles and Snow? d.You are the marketing manager for a generic products division of a major pharmaceutical manufacturer. Your division is a low-cost defender that maintains its position in the generic drug market by holding down its cost and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business strategy for each of the 4Ps in the strategic marketing programme you would develop for your division? Question 3 a. What is market orientation? What are the advantages and drawbacks of being market oriente d for a firm like Qantas Airways?Lecture 1 Market orientation is implementing a more customer-focused approach to marketing. This involves companies that make what they can sell as opposed to selling what they can make. Market oriented companies have a broad product line and base their pricing on perceived benefits provided as opposed to production and distribution costs as Product oriented firms do. Their research is focused on identifying new opportunities and applying new technology to satisfy customer call for as opposed to product improvement and cost cutting solutions like product oriented firms.Such companies design packaging for customer convenience and use it as a promotional tool rather than to merely protect the product or reduce costs involved and they emphasise their promotion on product benefits and ability to satisfy customer necessarily or solve problems (as opposed to product features, quality and price). Advantages include b. Discuss the factors that mediate a ma rketings strategic role within an organisation Lecture 1 warring factors affect a firms market orientation Influence of different development stages across industries and global markets Strategic Inertia . Outline the major levels of strategy in most large, multi-product organisations Lecture 1 1. Corporate Strategy Decisions about the organisations scope and resource deployments across its divisions or businesses 2. cable-level strategy How a business unit competes within its industry 3. Marketing strategy ( recreationctional) Effective allocation and coordination of marketing resources and activities d. List the five components of a well-developed strategy. Lecture 1 1. Scope (breadth of the strategic domain) 2. Goals and Objectives (What is to be accomplished) 3.Resource deployments (Allocation of limited resources) 4. Identification of sustainable competitive advantage (How the organisation will compete) 5. Synergy (Whole greater than the sum of parts) Question 5 Apple compute rs iPods holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why? Which specific marketing actions would you recommend for accomplishing Apples objectives?Be specific with regard to each of the 4Ps in the firms marketing programme. Question 6. While we have seen that a business may have a number of other strategic options, the conventional wisdom suggests that a declining business should either be divested or harvested for maximum cash flow. Under what kinds of market and competitive conditions do each of these two conventional strategies make good sense? What kinds of marketing actions are typically involved in successfully implementing a harvesting strategy?Strategic Marketing ManagementGuidelines for Strategic Marketing come across Elements 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. opponent/Value Creation Ana lysis 4. Marketing commingle The 4 Ps 5. fiscal Analysis and Budget 6. Implementation and simpleness Plan 1. Know Your Marketplace Strengths, Weaknesses, Opportunities, and Threats (SWOT) Trends and changes Market analysis Segmentation Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is pregnant to targeted customers (customer analysis) 3. spring sure you are distinctively different from your competition in areas of splendour to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus worry of everyone on delivering what the customer wants (management of people, monitoring and control). 5. uninterrupted monitoring of changes in the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are really interested in them.That means devising sure you are meeting necessitate that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firms strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers Just-in-time inventory Business to business (B2B) Manufacturing mentality Industrialization of gardening Consumers Households with fewer people Active, on-the-go lifestyles Concern over the health aspect of food, with a liking for good taste Less time for meal prep Know What Is of the essence(predicate) to Your Customer Get inside the instinct of your customers Find out why they would bargain from you. . . or why they would not sincerely yours understand their needs Intentional audition Customer analysis Solve their problems 3. Competitor/Value Creation Analysis Make sure you are distinctively diff erent from your competition in areas of importance to your customers Competitive analysis Reallocation of resources if necessary place The Value ChainThe Value Chain, or value plate, does is breakdown the functions of a bon ton into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The primary activities include inbound logistics, operations (production), outbound logistics, marketing and sales ( require), and serve (maintenance). The support activities include administrative stem management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity.The value chain poser quickly made its way to the nous of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix The determined of controllable variables that will accomplish the marketing obje ctives Product strategy prat (distribution) strategy Promotion (communication) strategy Pricing strategy Product Strategy Portfolio of Products Flavors, colors, variants, blends, genres etc Fits your strengths and weaknesses Provides acceptable danger of exposure/return trade off Meets needs of a particular customer segment Quality No. 1 versus No. 2 Service Timely custom operations Pre-sorting of grain or broth quality Volume Large and fine quantities Guaranteed volumes (contract) Example McDonalds Product encase Food Fast service Fun for the kids Variety Non-smoking Consistent product Place/Distribution Strategy Location livery to multiple points Promotion Strategy advert Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and other advertisements on the products Creating a logo own(prenominal) Selling Telling your customers how you create value Having lunch with the corporate customer/ vender Public Relations Bein g a good neighbor Being involved in the community Open stomach days hurt Strategy Price is the cost the customer must plump for in order to obtain the product. It includes disposition price discounts allowances payment period character reference terms Pricing Methods Value-Based Pricing dress out price based on buyers detection of value (rather than on the sellers costs) Cost-Based Pricing Add a exemplar markup to the cost of the product Competition-Based Pricing embed price based on pastime competitors prices 5. Financial Analysis and Budgeting Estimate the demand given the pricing and promotion strategy. congeal expenses associated with production and marketing. Determine anticipated cash flows. Will strategy cash flow? When? What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and insure Focus attention of everyone on delivering what the customer wants Management of p eople Monitoring and control Good luckStrategic Marketing ManagementGuidelines for Strategic Marketing final cause Elements 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. Competitor/Value Creation Analysis 4. Marketing Mix The 4 Ps 5. Financial Analysis and Budget 6. Implementation and get word Plan 1. Know Your Marketplace Strengths, Weaknesses, Opportunities, and Threats (SWOT) Trends and changes Market analysis Segmentation Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is important to targeted customers (customer analysis) 3.Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control). 5. unalterable monitoring of changes i n the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are actually interested in them.That means fashioning sure you are meeting needs that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firms strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers Just-in-time inventory Business to business (B2B) Manufacturing mentality Industrialization of market-gardening Consumers Households with fewer people Active, on-the-go lifestyles Concern over the health aspect of food, with a longing for good taste Less time for meal prep Know What Is most-valuable to Your Customer Get inside the promontory of your customers Find out why they would buy from you. . . or why they would not genuinely understand their needs Intentional audition Customer analysis Solve their problems 3. Competitor/Value Creation Analysis Make sure you are distinctively different from your competition in areas of importance to your customers Competitive analysis Reallocation of resources if necessary positioning The Value ChainThe Value Chain, or value plate, does is breakdown the functions of a order into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The primary activities include inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and go (maintenance). The support activities include administrative pedestal management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity.The value chain exemplar quickly made its way to t he knife edge of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix The bent-grass of controllable variables that will accomplish the marketing objectives Product strategy Place (distribution) strategy Promotion (communication) strategy Pricing strategy Product Strategy Portfolio of Products Flavors, colors, variants, blends, genres etc Fits your strengths and weaknesses Provides acceptable risk/return trade off Meets needs of a particular customer segment Quality No. 1 versus No. 2 Service Timely custom operations Pre-sorting of grain or blood line quality Volume Large and tiny quantities Guaranteed volumes (contract) Example McDonalds Product software Food Fast service Fun for the kids Variety Non-smoking Consistent product Place/Distribution Strategy Location deliverance to multiple points Promotion Strategy advert Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures a nd other advertisements on the products Creating a logo face-to-face Selling Telling your customers how you create value Having lunch with the corporate customer/seller Public Relations Being a good neighbor Being involved in the community Open hearth days Price Strategy Price is the cost the customer must concentrate in order to obtain the product. It includes diagnose price discounts allowances payment period credit terms Pricing Methods Value-Based Pricing constitute price based on buyers experience of value (rather than on the sellers costs) Cost-Based Pricing Add a bill markup to the cost of the product Competition-Based Pricing range price based on adjacent competitors prices 5. Financial Analysis and Budgeting Estimate the demand given the pricing and promotion strategy. Determine expenses associated with production and marketing. Determine anticipated cash flows. Will strategy cash flow? When? What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and chair Focus attention of everyone on delivering what the customer wants Management of people Monitoring and control Good luck