Consumer Advertising Ethical Essay Example for Free

Consumer Advertising Ethical Essay She then pulls out a magazine and begins to turn through the pages when she find an advertisement for a prescription drug to treat migraines. This drug could ease her pain and let her resume her normal activities. Is it wrong for her to see this ad? Absolutely not. ?Sharing information with the public about possible cures is morally right. Withholding information that can save someones life is morally wrong. Direct advertising to consumers of pharmaceutical drugs is ethical based on a deontological perspective. Kant considered what is right over what is good to be   superior (wikipedia). In the case of direct-to-consumer drug advertising, the right of sharing information about cures and possible ailments outweighs any possible good that can be made on behalf of the advertisers. It does not matter that the advertising companies and the pharmaceutical companies will make money off of the patients purchasing the drugs. What is most important is sharing the knowledge with those patients. When the general public is presented with information about pharmaceutical drugs not only are they given information about something that can provide treatments for symptoms they may be having, but it also informs them about what certain groupings of symptoms may be. For example, a person having strange pains in his/her legs and doesnt know what it is and might not seek medical attention. However, if he/she sees an advertisement on television that describes those exact symptoms he/she is experiencing, the advertisement would give the ailment a possible name. This information could help that person when he/she goes to see his/her doctor. The patient can describe what he/she is experiencing and tell the doctor about the ad that made him/her think there was a reason to visit the doctor for treatment. Some cases will be serious and others will be minor, this is not important. What is important is that the public was granted this information in an easily accessible format the advertisement. ?The United States and New Zealand are the only two developed countries that allow direct-to-consumer advertising of pharmaceutical drugs (DeGeorge 320). Health care works differently in the U. S. than in other parts of the world like Europe and Canada. Because of the major differences in health care, DTC is more welcomed in these countries than in others. Here in the U. S. many people are paying for their own health care out of pocket unlike other places where it is provided at no cost. In other countries you dont have to worry about whether or not you can afford to go to the doctor and/or pay for the visit and prescriptions. DTC advertising is more welcomed in the U. S. because people want to feel empowered and be given choices. Here there are a lot of options because people pay for what they think they need even if it is not the best option for them. ?People make decisions based on what they are convinced they need. In the U. S. you, or your insurance that you most likely pay for, have to pay for every lab and every doctor visit. So in the U. S. many people would rather treat symptoms than fix a problem. DTC advertising knows this and uses it to their advantage. Canadian Medical Association president  Henry Haddad, M. D. stated, The message U. S. consumers are getting is that pharmaceuticals are simply consumer commodities rather than complex therapeutics. We think that interferes with the physician–patient relationship by raising the expectations of patients and pressuring physicians to prescribe drugs. † (Fintor) This is a prime example of why other developed nations are not proponents of DTC advertising. ?When you look at direct-to-consumer advertising based on a utilitarian perspective it would be considered morally wrong. In utilitarianism you can only judge somethings moral value once you know all of the consequences (wikipedia). This means that every consequence needs to be examined and weighed. As a result of DTC advertising of pharmaceutical drugs, not only is the pubic informed about illnesses and a variety of ways to treat said illnesses, but also a plethora of other consequences that add negatively to the moral value of the action. ?One negative consequence to seriously consider is the money that is gained by pharmaceutical companies, advertisers, and doctors. Money will drive people to do almost anything regardless if it is morally right or wrong. When consumers see an advertisement for a drug they might try to identify with the ad and feel it necessary to visit their doctor. Once they visit the doctor they will claim to have symptoms that were described in the advertisement and then ask for a prescription to the drugs that were shown. Once the doctor prescribes these drugs the money is gained by all the involved parties and is lost by the patients. ?Many of the drugs prescribed have harmful side-effects that are downplayed by the advertisements. Its all about the money and not the well-being of the patients. This is clearly displayed in a study that showed that a pharmaceutical company saw a return of $4. 0 for every dollar spent on advertising (DeGeorge 319). Thats an incredible 420% percent profit margin. With profits like that its easy to understand why the moral consequences have been ignored. It would be morally wrong for people to take advantage of consumers and capitalize on their illnesses. If the pharmaceutical companies were really all about informing the public about illnesses and treatments they would do it without receiving any money. Taking away the profit aspect of the pharmaceutical world would change the advertising and probably the drugs themselves. With no profits involved there would not be the push that there is to find something that could work to treat an illness regardless of the consequences. Scientists would strive to find treatments that would help people and not harm them; this is the basis of utilitarianism, weighing all of the good and the bad. In conclusion, direct-to-consumer advertising of pharmaceutical drugs has both positive and negative consequences. Do I believe people making money off of the misfortune of others is right? No. However, I do believe is our duty to inform and educate people about illnesses and possible treatments.The health and well-being of the population of the world is much more important than someone making a dollar.

Dream :: essays research papers

DREAMS Theories attempting to explain the origin and functions of REM sleep include: (1) that REM sleep provides stimulation for the development of the brain; (2) that it performs a chemical restoration function, since during REM dreaming neuro-protein synthesis occurs along with the restoration of other depleted brain chemicals; (3) that it provides oculomotor (eye movement) coordination, since during non-REM sleep the eyes move independently of each other; (4) that it provides a vigilance function, since REM sleep (stage I) is characterized by a level of consciousness close to the awakened state; (5) in a more recent and controversial theory, REM dreaming performs a neurological erasure function, eliminating extraneous information build-up in the memory system; and (6) that, in a more cognitive psychological explanation, REM dreaming enhances memory storage and reorganization. Contrary to popular belief, dreaming is not caused by eating certain foods before bedtime, nor by environmental stimuli during sleeping. Dreaming is caused by internal biological process. Some researchers have proposed the activation-synthesis hypothesis. Their neurological research indicates that large brain cells in the primitive brain stem spontaneously fire about every 90 minutes, sending random stimuli to cortical areas of the BRAIN. As a consequence, memory, sensory, muscle-control, and cognitive areas of the brain are randomly stimulated, resulting in the higher cortical brain attempting to make some sense of it. This, according to the research, gives rise to the experience of a dream. Now, as in the past, the most significant controversy centers on the question of whether dreams have intentional, or actual personal, meaning. Many psychotherapists maintain that while the neurological impulses from the brain stem may activate the dreaming process, the content or meaningful representations in dreams are caused by nonconscious needs, wishes, desires, and everyday concerns of the dreamer. Thus, such psychotherapists subscribe to the phenomenological-clinical, or "top-down," explanation, which holds that dreams are intentionally meaningful messages from the unconscious. The neurological, or "bottom-up," explanation maintains that dreams have no intentional meaning. In between these two positions is an approach called content analysis. Content analysis simply describes and classifies the various representations in dreams, such as people, houses, cars, trees, animals, and color, though no deep interpretation is attributed to the content. Differences in content have been discovered between the dreams of males and females, and between dreams and occurring in different developmental stages of life. What these differences mean is under investigation. Some recent research seems to indicate that dream content reflects problems that the dreamer experiences in life, and that the function of such dreams is to facilitate the emotional resolution of the problems.

Bandura’s Social Cognitive Theory

Bandura’s social cognitive theory puts more emphasis on social origins of behavior. His social cognitive approach focuses on cognitive factors that are central to human functioning. He defines human behavior as vibrant and reciprocal interaction of personal factors behavior and the environment.The theory contends that behavior is largely regulated through cognitive processes. He adds that through the observations of models, an individual’s perceptions and action influence cognitive development. Bandura gives three types of models; live, symbolic and verbal instructions (Boeree, 2006).The theory states that learning can occur in the absence of direct reinforcement; rather people can learn new information and behaviors by watching other people and models. In learning, the learner must have a sense of self-efficacy which is termed as the learner’s belief that they can execute complex skills successfully.This perception provides the learner with an ability of self- d irection. The use of models influence learner’s self systems and as a result cognitive development becomes an independent process of observational learning.Additionally, observational learning involved four main steps which include attention, retention, reproduction and motivation. The implication in psychotherapy is that if you get an individual with a psychological disorder to observe someone dealing with the same issues in a wide productive fashion, the first individual will learn by modeling the second person.Bandura acknowledges that individual’s behavior is conditioned through the use of consequences. In psychotherapy, research is very vital and behaviorism is the most preferred approach (Bandura, 2001).Another concept which is applied in psychotherapy is locus of control. For instance, when persons believe they can alter their situation, they are said to have an internal locus of control and when they believe they cannot alter their situations they are said to h ave an external locus of control.ReferencesBandura, A. (2001). Social Cognitive Theory: An Agentic Perspective. Annual Review of Psychology, Vol. 2, p. 4-7.Boeree, G. (2006). Albert Bandura 1925- Present. Retrieved August 10, 2010 from http://webspace. ship. edu/cgboer/bandura. html.

Economics The Top Five Things A Student - 922 Words

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